Digital Marketing

• Own digital channel growth strategy and performance across online ordering, third‑party delivery, and loyalty.
• Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention.
• Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability.
• Lead ongoing management and optimization of third‑party delivery platforms.
• Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms.
• Oversee social media, website, and SEO performance as part of the broader digital ecosystem.
• Serve as a trusted digital partner to franchisees across all digital initiatives.

Bilingual Digital Marketing Manager – Digital Growth, Delivery, & Loyalty

• Own digital channel growth strategy and performance across online ordering, third-party delivery, and loyalty.
• Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention.
• Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability.
• Translate strategy into SOPs, playbooks, and executional standards for agencies, internal teams, and franchisees.
• Lead ongoing management and optimization of third‑party delivery platforms.
• Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms.
• Oversee social media, website, and SEO performance as part of the broader digital ecosystem.
• Serve as a trusted digital partner to franchisees across all digital initiatives.

Bilingual Digital Marketing Manager

• Assisting with deliverable tracking and status updates.
• This includes within Brafton’s Atlas PM platform and client-facing CMP, Google/Sharepoint spreadsheets, and other PM platforms (Asana, Wrike, HIVE, Jira, etc.).
• Project set-up and date management of client scopes of work within Brafton’s Atlas PM platform.
• Basic project management quality assurance/asset review at different phases of production.
• Support for mass project updates in Brafton’s Atlas PM platform associated with monthly resource planning.
• Attend internal meetings (scrums, etc.) as an embedded Brafton stakeholder.
• Assist with any next steps from these meetings.
• Ad hoc project management support (ranging from language translations for copy using AI tools, to inputting copy for client publishing, and creation of process documentation using meeting/stakeholder notes).
• Research and development of the use of AI tools to execute tasks efficiently and effectively.

Digital Marketing Project Coordinator

• Develop and refine digital marketing strategies aligned with client objectives and target audiences.
• Act as the main point of contact and project manager for assigned clients, ensuring satisfaction and alignment on priorities.
• Generate, consolidate, and present marketing reports to track KPIs and recommend optimizations.
• Write copy for social media content, ads, email campaigns, and SEO blogs.
• Collaborate with internal specialists to ensure high-quality execution of client strategies.
• Identify upsell opportunities and communicate them with leadership.
• Conduct industry and competitor research to stay updated on trends and best practices.

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Bilingual Digital Marketing Manager – Digital Growth, Delivery, & Loyalty

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