Digital Marketing

• AEO & GEO: Own and grow Learnosity's presence in AI-powered search - ChatGPT, Claude, Perplexity, Google AI Overviews, and what comes next. Develop and execute a roadmap of experiments to improve answer engine performance and discoverability.
• SEO: Own Learnosity's organic search strategy - working with SEO consultant to execute across keyword research, on-page optimisation, technical SEO, and content briefing, with a sharp focus on qualified inbound traffic and pipeline contribution.
• Paid Media: Manage our paid media agency across Google Ads and LinkedIn Ads, setting strategy, reviewing performance, and holding them accountable to CPL and SQL targets.
• CRO & Website: Own the website as a conversion asset - landing page performance, A/B testing, UX improvements, and on-site analytics.
• Performance Reporting: Build and maintain dashboards that connect digital activity to pipeline metrics; bring actionable recommendations, not just numbers.
• Line Management: Manage and develop our Digital Marketing Executive.

Digital Marketing Manager – AEO, GEO

• Manage multiple client advertising accounts across Google Ads and Meta Ads
• Plan, launch, monitor, and optimise lead-generation campaigns
• Review performance data and identify the highest-impact optimisation opportunities
• Build campaign strategies based on client goals, budget, audience, and funnel performance
• Manage campaign structure, targeting, bidding, testing, and optimisation
• Write or direct ad copy, campaign angles, and landing page recommendations
• Brief designers or creative teams on required campaign assets
• Use data to explain what is working, what needs improvement, and what should happen next
• Support lead-generation strategy across both home services and B2B client accounts
• Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms
• Monitor conversion performance, attribution, and funnel quality
• Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates
• Use AI tools such as Claude, ChatGPT, or similar platforms to improve:
• Research
• Campaign planning
• Analysis
• Productivity
• Provide clear performance updates, recommendations, and next steps
• Manage priorities across multiple accounts independently
• Communicate professionally with internal team members and, where needed, clients

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Digital Marketing Manager – AEO, GEO

Digital Marketing Manager – Lead Generation Focus