Digital Marketing

• Suggest, implement and report on strategies and tactics for Consumer Loyalty and CRM activities that grow the customer base, while driving both online and offline traffic and sales,
• Work with the team and partners to optimize the online & in-store conversion funnel, implement performance marketing actions and improve the UX & customer communication,
• Manage, monitor and support Channel Management and presence in aggregators (efood, Wolt, Box, etc) and other marketplaces,
• Assist in New eBusiness and Loyalty Projects, implementation and testing tasks,
• Establish and implement best practices for database processes, measurement, evaluation, data capture, data quality and segmentation,
• Conduct market research to follow trends and competition,
• Act as internal champion for system (eCommerce and CRM), promoting the tools and providing training.

CRM & Digital Marketing Specialist

• Plan and execute online marketing campaigns
• Build and grow social media channels, especially LinkedIn
• Create and optimize content such as posts, blog articles, and case studies
• Develop and implement lead generation strategies
• Monitor and optimize campaign performance (KPIs, conversion rates)
• Support paid campaigns such as LinkedIn Ads and Google Ads
• Work with tools such as HubSpot or comparable platforms
• Build and manage marketing funnels and automation workflows
• Create and manage email campaigns and lead nurturing processes
• Develop, maintain, and optimize the CRM system
• Collaborate closely with the sales team for lead qualification
• Support the creation of sales enablement materials

Digital Marketing jobs in Greece

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CRM & Digital Marketing Specialist

Online Marketing Manager