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Online Marketing Manager
NAIRON GmbHOnline Marketing Manager at NAIRON, specializing in AI voice solutions. Developing digital marketing strategies and managing online campaigns with a collaborative team.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing online marketing campaigns, optimizing content for various platforms, and managing marketing automation workflows. Proficient in leveraging CRM systems and analytics tools to enhance lead generation and campaign performance.
Highest-signal resume keywords
Online MarketingSocial Media ManagementContent CreationMarketing AutomationCRM Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationCampaign Performance MonitoringContent OptimizationData AnalysisPerformance Marketing
Soft Skills
Analytical ThinkingCollaborationCommunication
Tools & Technologies
HubSpotGoogle AdsLinkedIn AdsGoogle AnalyticsLinkedIn Campaign Manager
Industry Keywords
B2B MarketingCustomer JourneySales FunnelEmail CampaignsLead Nurturing
About the role
Key responsibilities & impact- Plan and execute online marketing campaigns
- Build and grow social media channels, especially LinkedIn
- Create and optimize content such as posts, blog articles, and case studies
- Develop and implement lead generation strategies
- Monitor and optimize campaign performance (KPIs, conversion rates)
- Support paid campaigns such as LinkedIn Ads and Google Ads
- Work with tools such as HubSpot or comparable platforms
- Build and manage marketing funnels and automation workflows
- Create and manage email campaigns and lead nurturing processes
- Develop, maintain, and optimize the CRM system
- Collaborate closely with the sales team for lead qualification
- Support the creation of sales enablement materials
Requirements
What you’ll need- Degree or training in Marketing, Business Administration, Communications, or a comparable field
- Initial experience (Junior) or several years of experience (Manager) in online marketing, social media (especially LinkedIn), and content creation
- Experience with marketing automation and CRM tools such as HubSpot
- Strong understanding of customer journeys and sales funnels
- Analytical thinking and a data-driven approach
- Interest in AI, voice technology, and innovation
- German: business-fluent / native level
- English: very good written and spoken skills
- Nice to have: Experience in B2B marketing
- Knowledge of performance marketing
- Experience with tools such as Google Analytics or LinkedIn Campaign Manager
Benefits
Comp & perks- Flexible Work Setup: Work fully remotely or from a co-working space — whichever suits you best.
- Equipment Provided: Company laptop provided for all employees.
- Future Office Option: Possibility to work from a dedicated office space in the future as the team grows.
- Collaborative Environment: Join a small, agile team where your contributions have a direct impact.
- Growth Opportunities: We are a fast-growing, dynamic company with many opportunities and diverse tasks.