Digital Marketing

• Develop and execute marketing strategies that drive awareness, engagement, leads, and account openings
• Advise on the optimal media mix across online and offline channels
• Lead and coordinate cross-channel marketing campaigns
• Improve visibility across search, AI search, and other high-intent channels
• Optimize landing pages, conversion funnels, and lead nurturing journeys
• Analyze campaign and funnel performance and translate insights into improvements
• Collaborate with content, creative, SEO, PPC, analytics, and product teams
• Stay ahead of marketing trends and identify new growth opportunities
• Contribute actively to squad planning, prioritization, and strategy

Senior Digital Marketer

• Build and send email campaigns: lead nurturing flows, newsletters, and event-driven communications
• Track and report on campaign performance and suggest improvements based on data
• Support A/B testing initiatives to optimise subject lines, content, and CTAs
• Assist in planning and coordinating marketing events: conferences, roundtables, and industry gatherings
• Handle event logistics including venue liaison, speaker coordination, and attendee communications
• Act as a day-to-day contact point with professional associations and industry bodies efficy collaborates with
• Maintain contact database hygiene and segmentation accuracy in our CRM and marketing automation tools

Digital Marketing Intern – Email Campaigns

• Creation of engaging content for the NDG website, including e-content machines, capsules, promotions, and other sustainability-related pages
• CRM and data management, including promo plan (machines & capsules) and volume setting, monthly newsletters, special programs, data collection, and offline activation
• Collaboration with consumer service/CES, ensuring they are up to date and proposing improvements to enhance our service
• Monitoring community management and CES reports to stay connected with our audience
• Handling social media, display/retargeting banners, Google (SEO, SEA, Google shopping), and other digital tools, including content creation, implementation, and follow-up
• Contributing to the Premio loyalty application content and CRM updates

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Senior Digital Marketer

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