Digital Marketing

• Join Excelya, where **Audacity, Care, **and **Energy** define who we are and how we work. We believe in creating bold solutions and fostering an inclusive environment where collaboration and individual growth go hand in hand.
• **Main Responsibilities:**
• - Assess consumer engagement, digital marketing, omnichannel, content, data, and measurement maturity to identify capability gaps and opportunities.
• - Define a consumer engagement strategy by prioritizing target audiences, journeys, and high-impact activation opportunities.
• - Integrate SEO, GEO, and AI/LLM discoverability into content, channel, and activation strategies.
• - Design consumer journey blueprints and translate them into actionable roadmaps and campaigns.
• - Lead the implementation roadmap, including governance, milestones, KPIs, dependencies, and decision-making processes.
• - Develop and launch a consumer strategy pilot, measuring performance and driving optimization.
• - Collaborate cross-functionally with Marketing, Communications, Medical, Sales, and agencies to ensure effective and compliant execution.
• - Ensure pharmaceutical compliance and ethical standards while upskilling marketing teams through training and best-practice sharing.

Senior Consumer Engagement, Digital Marketing Consultant

• Develop and execute marketing strategies that drive awareness, engagement, leads, and account openings
• Advise on the optimal media mix across online and offline channels
• Lead and coordinate cross-channel marketing campaigns
• Improve visibility across search, AI search, and other high-intent channels
• Optimize landing pages, conversion funnels, and lead nurturing journeys
• Analyze campaign and funnel performance and translate insights into improvements
• Collaborate with content, creative, SEO, PPC, analytics, and product teams
• Stay ahead of marketing trends and identify new growth opportunities
• Contribute actively to squad planning, prioritization, and strategy

Senior Digital Marketeer

Senior Digital Marketer

• Build and send email campaigns: lead nurturing flows, newsletters, and event-driven communications
• Track and report on campaign performance and suggest improvements based on data
• Support A/B testing initiatives to optimise subject lines, content, and CTAs
• Assist in planning and coordinating marketing events: conferences, roundtables, and industry gatherings
• Handle event logistics including venue liaison, speaker coordination, and attendee communications
• Act as a day-to-day contact point with professional associations and industry bodies efficy collaborates with
• Maintain contact database hygiene and segmentation accuracy in our CRM and marketing automation tools

Digital Marketing jobs in Belgium

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Senior Consumer Engagement, Digital Marketing Consultant

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