Digital Marketing

• Creating ROI driven Direct Response marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to sell.
• Conducting market research, seeking in depth knowledge of the clients ideal customer and the competitive terrain.
• Overseeing and directing the copywriting team to produce copy for projects led by your research and strategy.
• Outlining basic wireframes for landing pages and websites to assist the project management, web design and development teams.
• Scoping of Lead Gen and eCommerce websites (Shopify, WooCommerce, Magento).
• Conducting CRO Audits for client websites focusing on UX, UI, page performance and copywriting improvements that are designed to increase their conversion rate.
• Build relationships with clients and become rooted in their business so we grow with them.
• Monitor live campaigns, analyse websites and funnels and prepare performance analysis reports that identify areas of opportunity.
• Utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc.) to squeeze as much ROI as humanly possible out of each dollar spent.
• Educate and keep clients in the loop on our strategies and tactics.
• Contribute to the team by identifying areas to improve our project delivery.
• Communicate and work with our Paid and Social Advertising Departments to synchronize our strategies to deliver the best ROI for clients.

Digital Marketing Specialist

• Own COREtec's brand and awareness across ANZ, with a strong emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.
• Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost-effective, tightly targeted ads rather than broad spend.
• Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.
• Produce and adapt on-brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
• Plan and project-manage in-market activations and retail display rollouts end to end — coordinating international supply and logistics timing, installation schedules, and sales-training windows so everything lands on time.
• Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance, and present plans and results to APAC leadership.

Digital & Brand Marketing Strategist

• Design and execute full-funnel digital marketing strategies to drive lead generation and revenue growth
• Launch and optimise multi-channel campaigns across SEO, SEM, social, email, and paid media
• Lead the development, in collaboration with the CXO and external agencies, of our new website and website strategy
• Develop and execute automated lifecycle marketing strategies aligned to best practice and using data-driven decision making – ownership of customer marketing data management frameworks and standards
• Own performance metrics like CAC, LTV, pipeline velocity, and conversion rates
• Continuously test, learn, and refine assets, messaging, and user journeys
• Be a champion of our brand across all digital touchpoints
• Collaborate with sales, product, and external agencies to align and amplify impact
• Explore emerging tools and tactics to stay ahead of the curve
• Oversee and optimise our website CMS, SEO infrastructure, and technical performance

Digital Marketing jobs in Australia

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Digital Marketing Specialist

Digital & Brand Marketing Strategist

Digital Marketing Manager