Customer Retention Specialist

• Design and lead a high-impact, end-to-end customer retention strategy
• Shape and optimize the returning customer journey
• Identify key moments to drive engagement and unlock growth opportunities
• Monitor and report critical KPIs such as repurchase rates, channel conversion, and LTV/CAC
• Collaborate closely with the Data Science, Creative, IT and Growth teams
• Deliver and prioritize tests, campaigns, and automated flows aimed at achieving retention goals
• Own and present key retention KPIs—conversion rates, revenue, repurchase, LTV/CAC
• Lead weekly reporting and deliver actionable insights to senior leadership
• Ensure timely, high-quality project execution

Retention Sr Manager designing and leading customer retention strategies for apparel brands

Senior Retention Manager – Apparel

Retention Sr Manager designing and leading high-impact customer retention strategies for apparel brands. Collaborating with data-driven teams to drive engagement and optimize retention efforts.

• Own the retention marketing strategy across Email, SMS, and other customer engagement channels.
• Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns.
• Build segmentation and personalization strategies that improve customer experience and revenue.
• Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation.
• Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement.
• Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys.
• Stay ahead of retention marketing trends, automation capabilities, and industry best practices.

Retention Manager driving customer engagement strategies for Trafilea.

Retention Manager, Beauty

Retention Manager for Trafilea focusing on customer engagement strategies via Email and SMS. Leading marketing campaigns and optimizing customer experience based on retention KPIs.

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Senior Retention Manager – Apparel

Retention Manager, Beauty