Creative Strategist

• Help the development and execution of Rocket Money’s creative testing roadmap, driving scale and efficiency across both digital and offline channels.
• Collaborate closely with the creative team to design, implement, and optimize creative experiments. You will recommend testing approaches, monitor performance, analyze results, and translate insights into clear creative direction that continuously elevates the team's output.
• Conduct in-depth creative performance analyses, translating data into clear, actionable recommendations for the creative team to enhance future campaigns.
• Establish yourself as the go-to expert in creative experimentation within the app and web user acquisition space. You will stay up to date on industry trends and emerging opportunities, ensuring we lead the charge in creative innovation. Your ability to understand and leverage data sources will be essential in evaluating and refining creative test outcomes.
• Stay ahead of industry trends by researching the latest algorithmic insights, creative trends (paid and organic), and forging strong partnerships with channel representatives (Meta, TikTok, Youtube, and other key platforms) to identify and capitalize on creative testing opportunities that drive scale and growth.
• Cultivate a culture of innovation and continuous improvement within the team by regularly sharing data-driven trends and the outcomes of creative experiments.

• Own and evolve creative product across entire client portfolio
• Track trends on Meta and TikTok to develop best practices
• Raise team's ability in diagnosing underperformance and creative storytelling
• Align creative strategy with talent and onboarding frameworks

Head of Performance Creative Strategy – US

• Develop impactful pitch decks and proposals leveraging data, strategy, creative ideation and available assets
• Work cross-functionally across strategy, activation and sales teams to gain manage the pre-sales process from initial pitch to revisions through to sale
• Maintain an in-depth working knowledge of Cirque du Soleil IP, residency and touring shows, artist network/talent and all offerings provided to brand partners
• Research categories and brand-specific activities, presenting briefs, strategic insights and relevant considerations that will impact sales activity
• Stay on top of the latest trends to think outside the box on new programs and offerings that deliver value to brands and revenue for Cirque
• Deliver consistent, premium results and ensure consistency across all departmental materials and messaging
• A willingness and desire to present and sell-through custom programs and ideas, both internally to sales and leadership, and externally to clients of all levels.

• Build Wand's Creative Engine
• Own the ideas that shape how millions of players discover and experience Wand.
• Be the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platforms.
• Define the stories we tell, the emotions we tap into, and the angles we test.
• Build and evolve the creative systems that help us consistently produce winning ads.
• Turn creative production into a repeatable growth engine rather than a series of one-off campaigns.
• Shape How Gamers See Wand
• Develop the positioning, messaging, and creative angles that make players feel understood rather than marketed to.
• Find the moments, frustrations, goals, and inside jokes that resonate with real gamers.
• Translate gameplay experiences into concepts that stop thumbs and drive action.
• Help define Wand's voice as we continue scaling globally.
• Build a Culture of Experimentation
• Champion bold ideas and test them quickly.
• Create frameworks for turning creative learnings into future wins.
• Continuously uncover new opportunities, patterns, and insights from performance data.
• Push beyond templates and recycled formats to create original work that feels native to gaming culture.
• Lead Creative Production
• Direct freelancers, editors, designers, creators, and agency partners.
• Build sharp briefs that inspire great work.
• Give clear, actionable feedback that improves output without slowing teams down.
• Ensure every creative shipped reflects both player understanding and performance intent.

Creative Strategist, Paid Media

• Organic Content Strategy: Lead high-tempo content strategy and direction for full-funnel organic programs, typically Instagram and TikTok. Own content pillars, editorial calendars, creative direction, and the briefing process end-to-end.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to grow audiences and sell products through native short-form video.
• Community and Brand Voice: Own each brand's social voice and presence. Direct community management, trend response, and the rapid-turnaround content that keeps a brand relevant in the feed.
• Data Analysis: Translate a client's brand strategy and platform data into clear, compelling content concepts. This includes metrics like hook retention, watch time, completion rate, engagement rate, saves, shares, follower growth, and comment sentiment. You're super comfortable adapting content to move these numbers.
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including short-form video, carousels, Stories, motion, and storyboards. You're capable of jumping into Figma to shape up a layout or whip up an edit in CapCut yourself without concern, if need be. This isn't the role for strategy-only folks.
• Executive Presentation: Present content work and channel strategy to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor platform data and social listening in collaboration with the team to inform content iterations and improve results over time. Identify organic winners worth promoting into paid.
• Team Building: Establish processes, systems, and content frameworks that raise the floor on quality and speed. Continuously refine our Organic Social service so it scales without losing rigor as volume grows.

Director, Creative Strategy – Organic Social

• Own Bodily's visual output across digital, social, email, ecommerce, paid media, packaging, and campaign work — maintaining a consistent, elevated brand aesthetic across every touchpoint.
• Proactively identify opportunities to strengthen the brand: new content formats, elevated executions, gaps in the visual system, moments worth showing up for.
• Bring creative concepts and directions to the CMO for input and alignment — you're leading the work, not waiting to be told what to make.
• Develop and maintain visual systems, templates, and brand standards that help the whole team move faster and stay consistent.
• Design across social, email, paid media, web, ecommerce, and campaign touchpoints with a clear point of view on what makes content perform and feel on-brand.
• Create assets that serve campaign messaging, brand standards, promotions, launches, and ecommerce goals.
• Develop elevated PDP assets that communicate product benefits, features, and brand positioning clearly and compellingly.
• Support sales and promotional campaigns across email, ads, homepage placements, PLP cards, and other site touchpoints.
• Build mockups for site updates, campaign ideas, and merchandising concepts with enough speed and polish to move conversations forward.
• Create weekly static, GIF, and short-form video ad creative for Meta and other paid channels — leading asset handoff to agency partners and applying performance data to future creative.
• Work with our Social Media Manager to produce short-form video content for paid and organic social: reels, story ads, product demos, UGC-style edits, and campaign content. Comfortable in a video editing timeline and familiar with what performs in-feed.
• Use AI-powered video and motion tools (CapCut, Gemini, or similar) to extend output and move faster without sacrificing quality.
• Support the Social Media Manager with templates, visual systems, and campaign assets that hold up across formats and placements.
• Provide creative input and support for Amazon, Target and Walmart PDP updates, A+ content, and storefront assets.
• Actively use AI tools — image generation, video enhancement, performance analysis, copywriting assist as a real part of your day-to-day workflow.
• Help the team identify where AI can accelerate production, improve testing velocity, or unlock creative that wouldn't otherwise be feasible at our size.
• Bring a point of view on emerging tools and advocate for the ones that make the team better.
• Support packaging design development for new and existing products.
• Prepare production-ready files, print specs, and artwork updates with strong attention to typography, color, hierarchy, and legal copy accuracy.
• Assist with hang tags, care tags, inserts, and other printed materials.
• Maintain organized files, templates, and creative systems that support efficient production.

Creative Lead

• Enhances operational efficiency and assesses M&A prospects
• Manages integrations and negotiates partnerships
• Directs growth-focused projects
• Creates economic models
• Leads Strategic Planning analysts and managers
• Conducts performance evaluations to bolster development and accountability
• Turns partnership marketing needs into inspiring creative strategies
• Produces persuasive decks and presents to senior stakeholders
• Collaborates with creative teams

Senior Manager, Creative Strategy

• Work closely with commercial teams and creative leads to develop insight-driven strategies.
• Identify trends and audience behaviours.
• Craft creative opportunities and build deliverables that meet client objectives across social and digital platforms.
• Inspire and support the Creative team throughout production.
• Partner with Client Partners, Business Development, and Client Solutions to ensure exceptional client experience.

• Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
• Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.)
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks.
• Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
• Team Building: Assist with establishing processes, systems, and testing frameworks that raise the floor on quality and speed. Continuously refine our Performance Creative service so it scales without losing rigor as volume grows.

Creative Strategist jobs in New York

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Creative Strategist

Head of Performance Creative Strategy – US

Creative Strategist

Creative Strategist, Paid Media

Director, Creative Strategy – Organic Social

Creative Lead

Senior Manager, Creative Strategy

Creative Strategist

Director, Creative Strategy