Creative Strategist

• Organic Content Strategy: Lead high-tempo content strategy and direction for full-funnel organic programs, typically Instagram and TikTok. Own content pillars, editorial calendars, creative direction, and the briefing process end-to-end.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to grow audiences and sell products through native short-form video.
• Community and Brand Voice: Own each brand's social voice and presence. Direct community management, trend response, and the rapid-turnaround content that keeps a brand relevant in the feed.
• Data Analysis: Translate a client's brand strategy and platform data into clear, compelling content concepts. This includes metrics like hook retention, watch time, completion rate, engagement rate, saves, shares, follower growth, and comment sentiment. You're super comfortable adapting content to move these numbers.
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including short-form video, carousels, Stories, motion, and storyboards. You're capable of jumping into Figma to shape up a layout or whip up an edit in CapCut yourself without concern, if need be. This isn't the role for strategy-only folks.
• Executive Presentation: Present content work and channel strategy to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor platform data and social listening in collaboration with the team to inform content iterations and improve results over time. Identify organic winners worth promoting into paid.
• Team Building: Establish processes, systems, and content frameworks that raise the floor on quality and speed. Continuously refine our Organic Social service so it scales without losing rigor as volume grows.

Director, Creative Strategy – Organic Social

• Own Bodily's visual output across digital, social, email, ecommerce, paid media, packaging, and campaign work — maintaining a consistent, elevated brand aesthetic across every touchpoint.
• Proactively identify opportunities to strengthen the brand: new content formats, elevated executions, gaps in the visual system, moments worth showing up for.
• Bring creative concepts and directions to the CMO for input and alignment — you're leading the work, not waiting to be told what to make.
• Develop and maintain visual systems, templates, and brand standards that help the whole team move faster and stay consistent.
• Design across social, email, paid media, web, ecommerce, and campaign touchpoints with a clear point of view on what makes content perform and feel on-brand.
• Create assets that serve campaign messaging, brand standards, promotions, launches, and ecommerce goals.
• Develop elevated PDP assets that communicate product benefits, features, and brand positioning clearly and compellingly.
• Support sales and promotional campaigns across email, ads, homepage placements, PLP cards, and other site touchpoints.
• Build mockups for site updates, campaign ideas, and merchandising concepts with enough speed and polish to move conversations forward.
• Create weekly static, GIF, and short-form video ad creative for Meta and other paid channels — leading asset handoff to agency partners and applying performance data to future creative.
• Work with our Social Media Manager to produce short-form video content for paid and organic social: reels, story ads, product demos, UGC-style edits, and campaign content. Comfortable in a video editing timeline and familiar with what performs in-feed.
• Use AI-powered video and motion tools (CapCut, Gemini, or similar) to extend output and move faster without sacrificing quality.
• Support the Social Media Manager with templates, visual systems, and campaign assets that hold up across formats and placements.
• Provide creative input and support for Amazon, Target and Walmart PDP updates, A+ content, and storefront assets.
• Actively use AI tools — image generation, video enhancement, performance analysis, copywriting assist as a real part of your day-to-day workflow.
• Help the team identify where AI can accelerate production, improve testing velocity, or unlock creative that wouldn't otherwise be feasible at our size.
• Bring a point of view on emerging tools and advocate for the ones that make the team better.
• Support packaging design development for new and existing products.
• Prepare production-ready files, print specs, and artwork updates with strong attention to typography, color, hierarchy, and legal copy accuracy.
• Assist with hang tags, care tags, inserts, and other printed materials.
• Maintain organized files, templates, and creative systems that support efficient production.

Creative Lead

• Enhances operational efficiency and assesses M&A prospects
• Manages integrations and negotiates partnerships
• Directs growth-focused projects
• Creates economic models
• Leads Strategic Planning analysts and managers
• Conducts performance evaluations to bolster development and accountability
• Turns partnership marketing needs into inspiring creative strategies
• Produces persuasive decks and presents to senior stakeholders
• Collaborates with creative teams

Senior Manager, Creative Strategy

• Work closely with commercial teams and creative leads to develop insight-driven strategies.
• Identify trends and audience behaviours.
• Craft creative opportunities and build deliverables that meet client objectives across social and digital platforms.
• Inspire and support the Creative team throughout production.
• Partner with Client Partners, Business Development, and Client Solutions to ensure exceptional client experience.

• Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
• Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.)
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks.
• Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
• Team Building: Assist with establishing processes, systems, and testing frameworks that raise the floor on quality and speed. Continuously refine our Performance Creative service so it scales without losing rigor as volume grows.

Director, Creative Strategy

• Develop performance-driven creative and messaging strategies and frameworks for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.).
• Participate in client meetings as Donut’s in-house creative expert for assigned accounts.
• Advise external client teams on media best practices, strategies, and ideas.
• Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner.
• Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages.
• Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development.
• Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback.
• Effectively brief and project manage assignments to team members within Asana and Slack.
• Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines.
• Develop processes to ensure cross-functional collaboration and intra-marketing team success.

• Own the day-to-day operation of the Creative Strategy function — driving pitch excellence, elevating team output, and ensuring quality, consistency, and timeliness across deliverables.
• Lead the development of strategic recommendations for major RFPs and priority accounts, defining the POV and narrative direction that wins business.
• Build and evolve scalable frameworks, templates, and systems that reduce rework, accelerate proposal turnaround, and elevate the quality bar.
• Confidently lead client and agency calls; defend and sell ideas to senior brand stakeholders, and represent the FOS voice externally with authority.
• Manage and mentor a team of strategists — assigning work strategically based on strengths and development goals, and elevating their thinking through direct, constructive feedback.
• Make high-stakes decisions in real time during pitches, briefings, and strategy sessions; act as a trusted decision-maker under pressure without requiring guidance from leadership.
• Independently generate original concepts and creative platforms beyond team brainstorms — and push the team's thinking past the obvious.
• Develop new products, placements, and sponsorship opportunities that strengthen FOS's positioning and unlock new revenue paths.
• Shape how Front Office Sports is sold and packaged to brands by influencing go-to-market storytelling, partnership positioning, and the evolution of our creative offering.

• Lead and evolve a creative strategy that authentically connects with women and girls, inspiring confidence, movement, and connection.
• Champion creative concepts that build belonging and purpose across retail, digital, social, packaging, and experiential channels.
• Ensure all creative expressions reflect Athleta’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
• Define and execute a holistic creative vision aligned with Athleta’s long-range brand plan and marketing strategy.
• Drive a high-performance creative culture that values inclusivity, innovation, and results.
• Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
• Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development.
• Optimize and assess creative effectiveness, maximizing brand and business impact.
• Champion creative consistency across all channels to deliver a cohesive and inspiring brand experience.

Head of Creative

• Lead end-to-end creative development for Paid Social (Meta, TikTok, Snapchat), Google (Demand Gen, Google App Campaigns), CTV, and lifecycle marketing channels from brief through final asset delivery, ensuring all creative is on-brand and optimized for conversion.
• Build and maintain a creative review framework that defines who reviews what, at which stage, and against which criteria, creating clarity and consistency across teams.
• Advocate for creative quality, going beyond brand guideline compliance to support work that is compelling, differentiated, and built to perform.
• Develop a POV on creative volume and testing — how much creative is needed, what should be tested, and what is driving impact vs. generating noise.
• Build an annual creative roadmap of themes, priorities, and focus areas that aligns both teams around a shared creative strategy and reduces reactive production.
• Analyze creative performance metrics (CTR, CVR, CPA, etc.) to identify effective patterns and surface opportunities for improvement.
• Synthesize test results into clear, actionable creative briefs and iteration roadmaps, and communicate findings to stakeholders across both teams.
• Identify and implement automation and AI tools across the creative workflow, establishing a clear framework for where and when they should be used vs. where human creative judgment is essential.
• Stay ahead of platform-specific creative best practices and emerging formats, and proactively incorporate them into the creative playbook.
• Collaborate with media buyers and growth managers to ensure creative is aligned with investment strategy, platform algorithms, and audience targeting.

Manager, Growth Creative Strategy – Markets & Subscribers

• Overhauling existing customer communications, including CRM, email, SMS, and in-app copy
• Taking messaging from functional and direct to value-additive and relationship-driven
• Working closely with Product, Design, Growth, and Customer Insights teams
• Driving customer growth and building brand affinity through producing creative organic content

Creative Lead, Lifecycle & Organic Growth

• Overhauling existing customer communications including CRM, email, SMS, and in-app copy
• Crafting messaging from functional to value-additive and relationship-driven
• Collaborating with Product, Design, Growth, and Customer Insights teams to build trust and engagement
• Driving customer growth and building brand affinity through producing creative organic content

Creative Lead, Lifecycle & Retention

• Overhaul our existing customer communications, including our CRM, email, SMS, and in-app copy.
• Take messaging from functional and direct to value-additive and relationship-driven.
• Work closely with our Product, Design, Growth, and Customer Insights team to build trust and engagement.
• Drive customer growth and brand affinity through producing other creative organic content as tone of voice takes shape.

Creative Lead, Organic Growth – Storytelling

• Own and evolve creative product across the client portfolio
• Build frameworks, best practices, and mentor strategists
• Ensure production process aligns with creative strategy
• Lead new client onboarding and establish early wins

• Manage the creative production process from concept to scriptwriting to live testing
• Create performance ads that convert to client revenue growth
• Analyze data and perform consumer, product, and competitor research
• Collaborate with Post-Production and your Creative Strategy Lead
• Write scripts and copy for video and static image ads
• Analyze the results of creative tests and iterate

• Own the creative strategy engine for paid social channels: You'll drive efficient growth across our core channels, starting with Meta and TikTok.
• Lead quarterly and weekly creative testing.
• Collaborate with creative team to ship winning creative.
• Own creative reporting and insights.
• Drive broader strategic analysis and learning.

Growth Marketing Manager – Creative Strategy

• Own creative strategy for priority campaigns and brand moments
• Ensure all creative direction and decisions are aligned with Aetna’s brand strategy and business objectives
• Lead research learning agenda and competitive creative intelligence to inform positioning, messaging, testing and creative strategy across a portfolio of initiatives
• Provide hands-on creative direction for high-visibility work (e.g., annual campaigns, major launches)
• Oversee selection of and collaboration with creative partners (internal and external) to guide execution of creative product
• Establish and run an effective strategy-to-brief-to-review operating rhythm that improves throughput and stakeholder confidence
• Coach and develop strategic marketing talent; provide clear feedback and raise creative strategy craft across the team

Lead Director, Creative Strategy

• Lead creative strategy from insight to brief, translating audience, category, and cultural signals into compelling storytelling opportunities.
• Translate data, research, and performance learnings into clear, actionable messaging and creative direction for performance creative.
• Own and elevate strategic brief development, setting the narrative, insight, and messaging foundation for all creative work.
• Mentor and manage a team of Creative Strategists and Senior Creative Strategists, fostering craft excellence, consistency, and strategic thinking.
• Shape team-wide standards and frameworks that scale across global campaigns.
• Develop integrated creative platforms and messaging architectures that align to brand objectives while driving measurable performance.
• Stay ahead of emerging trends in culture, digital storytelling, and creator-driven content to inform innovation.
• Partner with research teams to interpret market, audience, and category insights to uncover the “why” behind consumer behavior for creative application.
• Review creative work with a high bar for narrative clarity, craft, and platform resonance.
• Contribute to thought leadership through internal frameworks, case studies, POVs, and client presentations.
• Represent the Creative Strategy discipline in senior-level client conversations and inter-agency forums.
• Serving as the primary strategic point of contact for clients across all creative work.
• Anticipate client needs, proactively identifying opportunities, gaps, and next steps in partnership with account and internal leadership.
• Partner closely with Analytics, Media, and other Associate Directors to align creative testing roadmaps and ensure strategy is grounded in proof points.
• Guide creative teams through ideation, ensuring concepts ladder directly to audience insights and strategic intent.
• Partner with Creative Operations to manage resourcing, workflow, and prioritization across workstreams.

Associate Director, Creative Strategy

• Overhauling our existing customer communications, including our CRM, email, SMS, and in-app copy.
• Taking our messaging from functional and direct to value-additive and relationship-driven.
• Working closely with our Product, Design, Growth, and Customer Insights teams to understand how to build trust and engagement.
• Driving customer growth and building brand affinity through producing other creative organic content as scope expands.

Creative Lead, Organic Growth, Storytelling

• Own and evolve the creative product across the client portfolio
• Set the performance creative standard and establish frameworks
• Improve the performance of a team of strategists and editors
• Collaborate with heads of talent for creator alignment
• Manage the creative side of onboarding new clients
• Present creative strategies confidently to clients

Head of Creative Strategy

• Overhauling existing customer communications, including CRM, email, SMS, and in-app copy
• Taking messaging from functional to value-additive and relationship-driven
• Working closely with Product, Design, Growth, and Customer Insights teams
• Driving customer growth and building brand affinity through producing creative organic content

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