Creative Strategist

• Set the strategy
• Own advertising creative strategy across Meta and YouTube
• Lead a small team of in-house creators, video editors, and designers
• Write hooks, scripts, and creative briefs
• Research customers, competitors, and category trends
• Run a structured, weekly testing cadence
• Partner closely with media buying, marketing, and brand teams
• Mentor and grow your team's craft while keeping multiple campaigns moving

Senior Creative Strategist, Performance Advertising

• Build Wand's Creative Engine
• Own the ideas that shape how millions of players discover and experience Wand.
• Be the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platforms.
• Define the stories we tell, the emotions we tap into, and the angles we test.
• Build and evolve the creative systems that help us consistently produce winning ads.
• Turn creative production into a repeatable growth engine rather than a series of one-off campaigns.
• Shape How Gamers See Wand
• Develop the positioning, messaging, and creative angles that make players feel understood rather than marketed to.
• Find the moments, frustrations, goals, and inside jokes that resonate with real gamers.
• Translate gameplay experiences into concepts that stop thumbs and drive action.
• Help define Wand's voice as we continue scaling globally.
• Build a Culture of Experimentation
• Champion bold ideas and test them quickly.
• Create frameworks for turning creative learnings into future wins.
• Continuously uncover new opportunities, patterns, and insights from performance data.
• Push beyond templates and recycled formats to create original work that feels native to gaming culture.
• Lead Creative Production
• Direct freelancers, editors, designers, creators, and agency partners.
• Build sharp briefs that inspire great work.
• Give clear, actionable feedback that improves output without slowing teams down.
• Ensure every creative shipped reflects both player understanding and performance intent.

Creative Strategist, Paid Media

• Organic Content Strategy: Lead high-tempo content strategy and direction for full-funnel organic programs, typically Instagram and TikTok. Own content pillars, editorial calendars, creative direction, and the briefing process end-to-end.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to grow audiences and sell products through native short-form video.
• Community and Brand Voice: Own each brand's social voice and presence. Direct community management, trend response, and the rapid-turnaround content that keeps a brand relevant in the feed.
• Data Analysis: Translate a client's brand strategy and platform data into clear, compelling content concepts. This includes metrics like hook retention, watch time, completion rate, engagement rate, saves, shares, follower growth, and comment sentiment. You're super comfortable adapting content to move these numbers.
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including short-form video, carousels, Stories, motion, and storyboards. You're capable of jumping into Figma to shape up a layout or whip up an edit in CapCut yourself without concern, if need be. This isn't the role for strategy-only folks.
• Executive Presentation: Present content work and channel strategy to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor platform data and social listening in collaboration with the team to inform content iterations and improve results over time. Identify organic winners worth promoting into paid.
• Team Building: Establish processes, systems, and content frameworks that raise the floor on quality and speed. Continuously refine our Organic Social service so it scales without losing rigor as volume grows.

Director, Creative Strategy – Organic Social

• Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
• Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.)
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks.
• Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
• Team Building: Assist with establishing processes, systems, and testing frameworks that raise the floor on quality and speed. Continuously refine our Performance Creative service so it scales without losing rigor as volume grows.

Creative Strategist jobs in New Jersey

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Senior Creative Strategist, Performance Advertising

Creative Strategist, Paid Media

Director, Creative Strategy – Organic Social

Director, Creative Strategy