Creative Strategist

• Organic Content Strategy: Lead high-tempo content strategy and direction for full-funnel organic programs, typically Instagram and TikTok. Own content pillars, editorial calendars, creative direction, and the briefing process end-to-end.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to grow audiences and sell products through native short-form video.
• Community and Brand Voice: Own each brand's social voice and presence. Direct community management, trend response, and the rapid-turnaround content that keeps a brand relevant in the feed.
• Data Analysis: Translate a client's brand strategy and platform data into clear, compelling content concepts. This includes metrics like hook retention, watch time, completion rate, engagement rate, saves, shares, follower growth, and comment sentiment. You're super comfortable adapting content to move these numbers.
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including short-form video, carousels, Stories, motion, and storyboards. You're capable of jumping into Figma to shape up a layout or whip up an edit in CapCut yourself without concern, if need be. This isn't the role for strategy-only folks.
• Executive Presentation: Present content work and channel strategy to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor platform data and social listening in collaboration with the team to inform content iterations and improve results over time. Identify organic winners worth promoting into paid.
• Team Building: Establish processes, systems, and content frameworks that raise the floor on quality and speed. Continuously refine our Organic Social service so it scales without losing rigor as volume grows.

Director, Creative Strategy – Organic Social

• Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
• Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.)
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks.
• Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
• Team Building: Assist with establishing processes, systems, and testing frameworks that raise the floor on quality and speed. Continuously refine our Performance Creative service so it scales without losing rigor as volume grows.

Director, Creative Strategy

• Lead visual concept development for integrated campaigns spanning TV, OOH, social, digital, CRM, and experiential activations.
• Own the art direction and creative development process from ideation through final execution—ensuring work is innovative, on-brand, and strategically sound.
• Collaborate closely with Copywriters, Creative Directors, and cross-functional teams to develop and present holistic creative concepts.
• Contribute high-level creative thinking and execution across a wide range of campaigns, launches, and brand initiatives.
• Ensure visual consistency and excellence across all creative outputs while helping evolve the brand’s visual identity.
• Present and articulate creative ideas clearly and confidently to stakeholders and partners.
• Stay up to date on creative trends, pop culture, sports, and emerging technologies to inspire fresh, forward-thinking creative.
• Manage multiple complex projects simultaneously while maintaining a high level of craft and attention to detail.
• Contribute to the development of brand guidelines, design systems, and creative best practices.

Creative Lead

• Develop performance-driven creative and messaging strategies and frameworks for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.).
• Participate in client meetings as Donut’s in-house creative expert for assigned accounts.
• Advise external client teams on media best practices, strategies, and ideas.
• Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner.
• Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages.
• Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development.
• Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback.
• Effectively brief and project manage assignments to team members within Asana and Slack.
• Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines.
• Develop processes to ensure cross-functional collaboration and intra-marketing team success.

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Director, Creative Strategy – Organic Social

Director, Creative Strategy

Creative Lead

Creative Strategist