Copywriter

• Leads creative development of marketing and communications strategies that align with brand and audience goals
• Develops concepts (design), based upon strategic inputs, that meet defined objectives
• Uses rationale to present creative concepts and can defend work based upon strategy inputs
• Has an in-depth understanding of B2B2C audience and brand drivers and develops creative that drives business results
• Leads small scope copy based creative projects from inception to completion
• Leverages an in-depth understanding of product benefits to develop compelling creative that drives action
• Takes complex product information and creates simplified and easily digested (design)
• Ensures alignment with brand, product, production, and compliance standards
• Maintains defined standards and voice
• Recruits, mentors, and trains (designers) on brand standards and voice
• Completes and leverages departmental direct response best practices training

Lead Copywriter

• Write Performance-Driven Copy Across Channels
• Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
• Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
• Concept High-Performing Social Creative
• Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
• Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
• Adapt Seamlessly Across Brand Voices
• Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
• Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
• Craft Hooks, Messaging, and Calls-to-Action
• Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
• Apply audience psychology and direct-response principles to create copy that resonates and performs.
• Collaborate Cross-Functionally to Develop Creative
• Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
• Contribute ideas that strengthen both the creative quality and performance of campaigns.
• Stay Ahead of Trends and Emerging Formats
• Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
• Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
• Optimize and Iterate Based on Performance Data
• Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.
• Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.
• Maintain a High Editorial Standard
• Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice.
• Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

• Be a high-performing member of our digital marketing team - collaborating with designers, account managers, media planners, web developers and other roles within our department to create discoverable content that drives engagement and action.
• Bring the UW Health brand to life through high-impact messaging and compelling story-telling in a way that enables us to stand out in the category.
• Write for a broad range of channels including advertising, social media, email, web, and more.
• Help bring our sports partnerships to life, building loyalty and engagement with fans – including college, semi-pro and national sports brands.

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Lead Copywriter

Copywriter

Copywriter