Copywriter

• Write high-impact copy for paid social ads across Instagram, Facebook, and TikTok: hooks, headlines, primary text, and scripts.
• Review briefs from the growth team and sharpen the copy inside them before they go to production.
• Help shape the copywriting frameworks and playbooks our growth team runs on.
• Build AI-powered tools and workflows that make strong copy repeatable at scale.
• Use creative testing and performance data to learn what wins and sharpen the next round of copy.
• Expand into email marketing and SEO copy over time.

Copywriter, Growth Marketing – Contract

• Design and build email, landing page, and SMS flows in Klaviyo
• Write high-converting copy for email and SMS, using AI tools for drafting while owning strategy, editing, and final polish
• Set up new automated flows and optimize the ones already running
• Own performance against KPIs tied to sales conversion within Klaviyo

Email Designer, Copywriter

• Write and edit marketing copy for:
• ○ Email & SMS campaigns
• ○ Landing pages and website content
• ○ Paid ads (Meta, Google, etc.)
• ○ Social media captions and short-form content
• Collaborate with the Creative Director and marketing team on exciting campaigns and launches
• Adapt copy to different tones (educational, supportive, conversion-focused) to best connect with our audience
• Ensure our messaging aligns with our brand voice and compliance standards
• Revise copy based on performance data and feedback to continuously improve
• Occasionally assist with patient-facing or internal communications to support our team

• Lead conceptual development and pitching efforts by creating and directing visually inspiring concepts and content.
• Lead the creation of client approved messages and themes that succeed across mediums, formats, and campaign types.
• Establish and maintain positive relationships with relevant client contacts, becoming an expert on brand culture, products, preferences, and expectations.
• Lead client-facing conversations focused on the development of campaign messaging and assets.
• Maintain a positive relationship with Design, Motion, and Production staff, ensuring that concepts meet the requirements of all departments.
• Maintain and promote an internal awareness of industry design trends and standards, including relevant cultural and digital news.
• Facilitate creative development by providing detailed direction, feedback and constructive criticism to design and motion staff.
• Promote a positive creative culture through teamwork, and lead by example.
• The occasional on-site content shoot (may require travel between 1-2 times per year).

Senior Copywriter

• Own Kate's voice on X — turn complex science into clear, compelling posts and threads that grow an audience.
• Translate scientific and clinical write-ups into accessible, accurate, social-first copy — making rigorous material feel human and shareable without losing the science.
• Write captions and copy across our other platforms, repurposing X content so it works everywhere.
• Help shape and steward Kate's brand voice and tone as the brand takes form.
• Work closely with Kate, the Senior Director of Content, and the short-form team to keep a steady, reliable flow of content going out.

• Develop persuasive, on-brand copy across various channels including digital, eCommerce (PDPs), social media, email, and marketing campaigns.
• Translate brand strategy, product positioning, and consumer insights into engaging messaging and storytelling.
• Create and refine content for product launches, campaigns, and ongoing brand initiatives.
• Ensure consistency of tone, voice, and messaging across all consumer touchpoints.
• Review, edit, and proofread content to ensure accuracy, clarity, and alignment with brand and regulatory guidelines.
• Maintain high standards for grammar, style, and messaging consistency.
• Ensure all content adheres to legal, regulatory, and compliance requirements (as applicable).
• Partner with Graphic Design, Brand Marketing, eCommerce, and Regulatory teams to align on messaging and deliverables.
• Participate in creative brief development and project kickoffs.
• Collaborate with external agencies and freelancers as needed to scale content production.
• Support development of content strategies that enhance brand positioning and consumer engagement.
• Leverage data, insights, and performance metrics to optimize copy and messaging effectiveness.
• Stay current on content best practices, digital trends, and competitive landscape.

Senior Copywriting Specialist

• Write across paid acquisition, brand campaigns, lifecycle marketing, partnerships, video, social, and company initiatives
• Develop campaign concepts, messaging frameworks, headlines, scripts, and creative narratives
• Partner closely with designers, marketers, and video creatives from concept through execution
• Contribute to brainstorming sessions and creative strategy discussions
• Adapt messaging across channels while adhering to Solace's established brand voice and writing guidelines
• Continuously iterate and improve creative based on feedback and performance insights

• Collaborate closely with art directors, strategists, account teams, and clients to create compelling integrated campaigns.
• Develop breakthrough ideas and bring them to life across every consumer touchpoint.
• Work with a diverse, enthusiastic, multi-disciplinary team.

• Edit a variety of instructional documents, such as course blueprints
• Collaborate across the organization to ensure high-quality deliverables
• Field questions about grammar, mechanics, and style

Copy Editor

• Write ad copy, hooks, scripts, and creative briefs for paid channels
• Take ad concepts from idea to execution
• Write email campaigns, social captions, product copy, and other brand content
• Serve as a steward of Truvani's brand voice
• Collaborate closely with the Senior Creative Strategist and creative team
• Use performance data and customer feedback to refine messaging
• Track direct-response classics and competitor advertising

Direct Response Copywriter

• Write what converts.
• Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
• Own the concept. Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
• Write beyond the ad. Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
• Protect the voice. Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
• Collaborate cross-functionally. Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
• Test and iterate. Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
• Stay sharp. Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.

• Write what converts . Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
• Own the concept. Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
• Write beyond the ad. Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
• Protect the voice. Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
• Collaborate cross-functionally. Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
• Test and iterate . Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
• Stay sharp. Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.

• Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
• Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
• Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
• Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
• Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
• Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
• Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.

• Write what converts. Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
• Own the concept. Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
• Write beyond the ad. Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
• Protect the voice. Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
• Collaborate cross-functionally. Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
• Test and iterate. Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
• Stay sharp. Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.

• Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences, including HCPs, patients/caregivers, and internal client audiences (e.g., sales representatives)
• Develop original content for deliverables across digital and print media (e.g., product brochures, emails, social media, banner advertisements, videos, websites, core visual aids)
• Collaborate with Creative personnel leads to help establish the creative vision and refine graphics and layouts for all pieces
• Engage with clients to understand their brand(s), key messages, and creative vision; explore and develop innovative ideas appropriate to client marketing strategies

• Define Harvey's voice from first principles and create practical guidelines the entire company can use.
• Partner closely with Design, Motion, Web, Product Marketing, and company leadership to develop concepts and narratives from the earliest stages of a project.
• Write and edit across a broad range of work, from campaign concepts and product launches to website copy, executive storytelling, sales materials, and social content.
• Push beyond the brief to uncover the idea that makes the work memorable, not simply the message that needs to be communicated.
• Review, edit, and elevate copy from teammates, agencies, and cross-functional partners to maintain a consistently high creative standard.
• Serve as Harvey's internal authority on language, helping teams communicate with greater clarity, confidence, and originality.
• Help establish the foundations of Harvey's copywriting practice and mentor future writers as the team grows.

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