Direct Response Copywriter

Truvani

Direct Response Copywriter creating ad copy, hooks, and scripts for Truvani's health products. Collaborating with creative teams to drive customer engagement across multiple platforms.

Posted 7/17/2026full-timeRemote • Utah • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in copywriting with a focus on direct-response principles and consumer psychology, producing compelling content across various platforms while maintaining brand voice.

Highest-signal resume keywords

Copywriting ExperienceDirect-Response PrinciplesStorytelling SkillsEmail CampaignsHealth and Wellness Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Ad Copy WritingScript WritingCreative BriefsShort-Form Content CreationEditing Skills

Soft Skills

CollaborationAdaptability

Industry Keywords

Consumer PsychologyBrand VoicePerformance DataDirect-Response AdvertisingCPG

About the role

Key responsibilities & impact

Write ad copy, hooks, scripts, and creative briefs for paid channels
Take ad concepts from idea to execution
Write email campaigns, social captions, product copy, and other brand content
Serve as a steward of Truvani's brand voice
Collaborate closely with the Senior Creative Strategist and creative team
Use performance data and customer feedback to refine messaging
Track direct-response classics and competitor advertising

Requirements

What you’ll need

3+ years of copywriting experience
Deep, applied knowledge of direct-response and consumer-psychology principles
Demonstrated ability to translate long-standing direct-response principles into short-form content
Excellent writing, storytelling, and editing skills
A portfolio of 2–3 pieces of copy you've written
Comfort working across multiple campaigns and projects
Experience in health, wellness, supplements, or CPG is a strong plus

Benefits

Comp & perks

Health benefits available after 60 days
401(k) benefits with employer matching available after 60 days
Paid time off and paid holidays
Paid family leave
Remote work stipend
Education and professional-development stipend
Monthly Truvani store credit