Copywriter

• Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications.
• Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns.
• Craft transactional and automated messages that enhance the user experience.
• Tailor messaging for different customer personas and user segments.
• Collaborate with the Head of CRM to refine messaging strategies based on performance analytics.
• Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates.
• Analyze open rates, click-through rates, and customer response data to refine copy effectiveness.
• Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting.
• Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality.
• Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven.
• Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals.
• Provide copy direction for visual assets in CRM campaigns.

CRM Copy Writer

• Write clear, engaging, and user-centered copy across FairMoney's digital products and marketing channels, including the mobile app, website, CRM campaigns, social media, product interfaces, and marketing materials.
• Translate complex financial products and services into simple, relatable messaging that customers can easily understand and trust.
• Create campaign concepts, headlines, taglines, scripts, and calls-to-action that drive acquisition, engagement, and retention.
• Adapt messaging for different customer segments while maintaining a consistent FairMoney tone of voice across all touchpoints.
• Collaborate closely with Product, Growth, Design, Customer Experience, and Marketing teams to develop and execute high-impact campaigns.
• Create culturally relevant content that reflects the realities, language, and everyday experiences of Nigerian consumers.
• Edit and proofread copy across the business, ensuring clarity, accuracy, consistency, and compliance with brand and regulatory standards.
• Support product launches, seasonal campaigns, employer branding, partnerships, and customer education initiatives.
• Stay informed on customer insights, market trends, and competitor messaging to improve communication effectiveness.

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CRM Copy Writer

Copywriter