Copywriter

• You will create performance-driven work, such as email and direct mail , while satisfying the branding requirements of our clients
• You will develop on-brand creative activations rooted in strategy that serve as a framework for bringing art and messaging to life for specific audiences across channels
• You will partner with our teams to create concepts that enhance response strategies and achieve client goals
• You will apply audience insights, strategic frameworks, and direct response best practices to your work
• You understand unique audiences and create content that is relevant to each
• You will present work both internally and to our clients while building client relationships

Senior Copywriter, Performance Creative

• Review, edit, and refine AI-generated copy for blogs, case studies, product pages, email campaigns, social posts, and sales enablement materials.
• Use AI content tools (e.g. Claude, ChatGPT, etc) to generate first drafts from briefs, then rewrite and fact-check them for accuracy, tone, and brand voice.
• Publish finalized content to platforms including our CMS, LinkedIn, and email marketing tools.
• Maintain a content calendar and meet tight production deadlines across multiple simultaneous projects.
• Apply Socure's brand voice and style guide consistently across all content types.
• Collaborate with demand generation, product marketing, and design to align copy with campaign goals.
• Flag AI-generated inaccuracies, hallucinations, or compliance risks and escalate when needed.
• Track basic content performance metrics (opens, clicks, engagement) and use insights to improve future drafts.

AI Copywriter

• Write Performance-Driven Copy Across Channels
• Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
• Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
• Concept High-Performing Social Creative
• Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
• Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
• Adapt Seamlessly Across Brand Voices
• Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
• Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
• Craft Hooks, Messaging, and Calls-to-Action
• Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
• Apply audience psychology and direct-response principles to create copy that resonates and performs.
• Collaborate Cross-Functionally to Develop Creative
• Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
• Contribute ideas that strengthen both the creative quality and performance of campaigns.
• Stay Ahead of Trends and Emerging Formats
• Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
• Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
• Optimize and Iterate Based on Performance Data
• Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.
• Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.
• Maintain a High Editorial Standard
• Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice.
• Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

• Craft engaging, original brand and product storytelling for diverse brands and channels
• Collaborate with teams on various project types from writing scripts to conceptualizing campaigns
• Lead basic- to intermediate-level copy projects, developing on-strategy conceptual approaches for client creative briefs

Senior Copywriter, Brand Experience

• Craft engaging, original brand and product storytelling
• Collaborate regularly with teams on various project types
• Provide options and ideas for large-scale concepts and campaigns
• Lead basic to intermediate-level copy projects

• Writes high-quality, SEO-optimized copy for consumers shopping Product Description Pages on various online retail platforms
• Conducts keyword research and optimizes product titles, bullet points or key features, product descriptions, and back-end metadata with relevant, highly ranked keywords
• Writes creative and descriptive copy for image tiles, below-the-fold enhanced content, retailer brand stores, sponsored ads, and additional digital content
• Creates compelling headlines and engaging body copy that capture the target audience's attention while staying true to brand, regulatory, and retailer requirements
• Adapts tone of voice and word choice to appropriately tailor the message for variances in platforms, audiences, and brands
• Juggles multiple projects at once, managing time and meeting deadlines in a fast-paced, detail-oriented environment

Senior Copywriter, E-Comm

• Supports Managing Editors and their aligned teams to address their daily and evolving needs
• Maintains a knowledge of relevant style guidelines for aligned accounts, including client-specific, AMA, and Chicago styles
• Contributes to maintenance and updates to Editorial SOP, list of frequently encountered editorial questions/issues, and list of team-specific requests and preferences
• Addresses CE-related questions from scientific directors and other team members
• Reviews content not only for objective grammatical and stylistic standards but with a critical eye for elements of “sense” or “story,” when requested
• Demonstrates flexibility, innovation, and independent judgment
• Provides timely communication between relevant departments, including Accounts, Scientific, and third-party contributors

Copy Editor

• Writing and editing copy for social campaigns, taking on everything from social copy to scripts and brand manifestos
• Developing concepts for (but not limited to) original social content and campaigns, alongside the rest of the Creative team
• Participating in brainstorms, communicating concepts and take direction / feedback from Creative Director, strategy and account leads
• Working alongside the rest of the creative team to turn creative concepts into compelling presentations that bring the idea to life for clients and internal teams
• Work as part of an integrated team of creative, client services, and strategy leads to understand client goals, craft meaningful insights and develop effective integrated marketing campaigns across social, digital, video and Influencer channels
• Confidently presenting creative ideas to internal stakeholders and clients
• Collaborating with an Art Director to bring to life concepts through storyboards and scripts
• Collaborating with the Content Creator to ensure the team’s creative vision comes to life in the final product

• Provide superior writing skills to concept against different deliverables, including but not limited to; manifestos, scripts, digital and content, developing campaigns, activations, social posts, and more across multiple projects, deliverables and clients simultaneously
• Self-edit and review all deliverables for grammatical and formatting issues, ensuring strategy alignment as well as clients’ tone, style, audience, and objectives
• Develop Superior creative solutions that successfully live across all forms of media and reflect a firm understanding of the communications objective, client nuances and timing/budget parameters

• Provide superior writing skills to concept against different deliverables, including but not limited to; manifestos, scripts, digital and content
• Self-edit and review all deliverables for grammatical and formatting issues
• Develop superior creative solutions that successfully live across all forms of media

Senior Copywriter, Creative Development

• Concept, develop & execute brand and 360 product marketing campaigns across TV, digital, social and print
• Write copy from concept to end product with the ability to self-manage and drive forward multiple projects and tight timelines
• Leverage talent for copywriting to lead and execute entire campaigns that solve for consumer needs and business goals
• Move audiences through the written word, whether that be a manifesto statement, script, social post or tagline.
• Confidently present copy to teams and stakeholders, articulating and rationalizing copy decisions with strategic insights
• Actively contribute to a team of best-in-class creatives at all levels—mentoring them and developing their skills
• Develop a deep understanding of consumer target’s mindsets, attitudes, & behaviors to inform strong empathetic and strategic executions.
• Translate marketing objectives into clear creative strategies and outputs
• Oversee deliverables as well as adhere to timelines and creative budgets
• Represent creative output throughout the wider org, presenting to key stakeholders and communicating with internal teams and agencies
• Manage multiple projects, with the ability to switch from one to the other seamlessly while staying on deadline and within budget
• Work closely with Client, Strategy, and Media team members to ensure that our briefs can spark groundbreaking creative—and that the creative is grounded in consumer insights, and business goals

Senior Copywriter

• Develop best-in-class copy that breaks through the slop, using humor; relatability; sharp cultural awareness and an intensely human voice to connect with people
• Protect and execute the brand tone of voice, no matter the medium.
• Responsible for the execution of copy for their regional market, as well as their global copy "squad."
• Deliver compelling and effective copy across multiple touchpoints, from a range including social media and above-the-line marketing (film, OOH) with an emphasis on video scripting for social platforms and social first copy, as well as to direct-to-consumer communications like banners, emails, push notifications—and bringing the same level of investment and execution to each.
• Collaborate with the Back Market in-house studio team, including the in-house Social Team, Executive Creative Director, and design team, to support campaigns as well as day-to-day content.
• Collaborate with cross-functional partners (especially within Marketing) to intake market-specific goals and insights and apply them in your copy.
• Collaborate with Heads of Marketing to ensure that US marketing needs are met through creative.
• Take the marketing data and objectives found in a brief and use them to guide the creation of exciting, compelling copy. You can trace your final draft — no matter how silly — back to the initial business goal outlined in any brief.
• Help develop creative and copy direction for 360, 180, and 90 global campaigns and tailor them to the cultural specificities of the US market.
• Collaborate with UX Content Designers to ensure the tone of voice stays on brand.
• Intake, analyze, and execute against marketing data and insights to deliver successful copy in service of the business.
• Onboard freelancers and maintain consistent communication with freelancers and creative agencies to Back Market tone of voice as necessary, including copy review.

• Produce monthly blogs, web pages, and social media content for assigned clients
• Provide copy support to the web development and design team, as required
• Join client calls to understand their environment in order to write strong content that brings in quality web traffic.
• Use Google Analytics and Search Console to inform content decisions
• Work in platforms including Moz, WordPress, Pipedrive, and others

Junior Copywriter

• Write clear, engaging and accurate copy across a range of formats, including digital ads, websites, landing pages, CRM and social content
• Adapt tone of voice and messaging to suit different brands, audiences and platforms
• Support the delivery of copy projects from brief through to final output, ensuring deadlines and quality standards are met
• Proofread and edit content to ensure consistency, clarity and accuracy across all deliverables
• Work from creative briefs and messaging frameworks to bring strategic direction to life through copy
• Apply audience, search and performance insights to inform writing and improve effectiveness
• Support content audits, helping to identify opportunities for improvement
• Contribute ideas in brainstorming sessions and support the development of creative concepts
• Show curiosity in audience insight, cultural trends and content performance, contributing to the development of messaging and creative ideas
• Support the development of messaging approaches and content ideas, with opportunities to grow into more strategic, insight-led work over time
• Use AI tools such as Pencil to support copy generation, iteration and testing
• Adapt copy based on performance data, feedback and testing results
• Support the creation of copy variations for A/B testing across different channels and formats
• Stay up to date with content trends, platform changes and evolving best practice
• Work closely with strategists, designers and producers to deliver cohesive creative output
• Take feedback on board and apply it to continuously improve your work
• Communicate clearly with team members to ensure alignment on briefs, timelines and expectations
• Contribute to a positive, collaborative team environment

• You will create conceptual yet performance-driven work, such as paid and organic social, display, email, OLV, and landing pages while satisfying the branding requirements of our clients.
• You will develop on-brand creative activations rooted in strategy that serve as a framework for bringing art and messaging to life for specific audiences, across channels.
• You will partner with our teams to create concepts that enhance response strategies and achieve client goals.
• You will apply audience insights, strategic frameworks, and direct response best practices to your work.
• You understand unique audiences and create content that is relevant to each.
• You will stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
• You will present work both internally and to our clients while building client relationships.

Copywriter, Performance Creative – Temporary

• Create, optimise and manage product titles, bullet points, and descriptions across product listings.
• Adapt brand messaging and product USPs into keyword-optimised, shopper-relevant content that drives performance.
• Maintain brand content quality, consistency and compliance with client and platform-specific guidelines.

• Create, optimise and manage product titles, bullet points, and descriptions across product listings
• Adapt brand messaging and product USPs into keyword-optimised, shopper-relevant content that drives performance
• Maintain brand content quality, consistency and compliance with client and platform-specific guidelines

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