Copywriter

• Write and edit high-quality marketing and campaign copy across channels including web, email, paid media, social, and landing pages.
• Be the content expert for your assigned brands, knowing how to balance brand voice with platform nuance.
• Support development of product messaging and positioning by translating complex concepts into clear, customer-facing language.
• Be the lead creative on assigned brands, identifying content optimization opportunities & presenting creative to clients.
• Work with designers to create compelling, on-brand content that resonates with our clients’ target audiences.
• Partner with Product Marketing, Demand Gen, and Creative teams to ensure consistency in messaging across campaigns and channels.
• Contribute to content strategy and campaign concepts, helping bring ideas to life through strong storytelling.
• Write and refine SEO-conscious content to support organic traffic and discoverability.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand standards.
• Adapt messaging for different audiences, formats, and stages of the funnel.
• Deliver with speed through AI augmentation.
• Incorporate feedback from stakeholders and iterate quickly while maintaining content quality.
• Understand that the creative journey doesn’t end when content is published; analyze performance metrics and proactively identify opportunities for continual optimization and improvement.
• Stay current on industry trends, tone shifts, and best practices in marketing copy and storytelling.
• Collaborate with brand and media teams to deliver an integrated approach to client success.

• Collaborate: Work day-to-day, side-by-side with a multidisciplinary team of creative directors, art directors, designers, strategists and media specialists.
• Collaborate: Learn by immersion, soaking up account knowledge with every conversation and brief that comes in.
• Collaborate: Help the clients and the teams you work with to simplify (sometimes very) complex information.
• Own your work: Take the lead on copy matters in executing client projects, often working with a designer as a creative duo.
• Own your work: Present your own work and offer your creative input.
• Own your work: Own your ideas and advocate for them, with a willingness to flex as required.
• Generate ideas that: Are surprising and differentiating, while still being relevant for the target audience.
• Generate ideas that: Express the client proposition.
• Generate ideas that: Are easy to understand, simply expressed and work in a non-written format.
• Write in a style that: Uses wit, intelligence and lateral thinking.
• Write in a style that: Takes complex business jargon and translates it into everyday language.
• Write in a style that: Is easy and enjoyable to read and structured in a way that makes it engaging.
• Write in a style that: Is appropriate to the audience, the medium and conforms to brand requirements.
• Write in a style that: Is accurate and checked for spelling, grammar and syntax.
• Support: You may occasionally be asked to support with proofreading the work of your copy peers.

Creative Copywriter

• Lead the development of campaign narratives, messaging frameworks, and creative concepts across channels and audiences.
• Partner closely with Art Directors and creative teams to create integrated ideas and audience experiences.
• Present creative work confidently to internal teams and clients, articulating the rationale behind messaging decisions.
• Mentor Associate Copywriters and help elevate the quality of writing and storytelling across the team.
• Leverage AI-assisted creative workflows to accelerate ideation, explore narrative territories, and improve creative effectiveness.

Senior Copywriter – Performance Creative

• Develop and articulate original and compelling concepts that inspire audiences, driving engagement and conversion
• Deliver high-quality work from ideation through final copy and delivery
• Set the standard for the brand voice across all platforms, with both in-asset and accompanying copy
• Translate technical product features into clear, benefit-driven messaging
• Support in developing strategic narratives that win over clients
• Offer informed perspectives that elevate team output
• Work closely with counterparts across Strategy, Creative, Design, Delivery, and Client Partnerships
• Ensure we’re taking advantage of the latest tech and most advanced approaches, as well as expanding into new platforms

Senior Copywriter

• Write Performance-Driven Copy Across Channels
• Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
• Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
• Concept High-Performing Social Creative
• Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
• Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
• Adapt Seamlessly Across Brand Voices
• Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
• Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
• Craft Hooks, Messaging, and Calls-to-Action
• Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
• Apply audience psychology and direct-response principles to create copy that resonates and performs.
• Collaborate Cross-Functionally to Develop Creative
• Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
• Contribute ideas that strengthen both the creative quality and performance of campaigns.
• Stay Ahead of Trends and Emerging Formats
• Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
• Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
• Optimize and Iterate Based on Performance Data
• Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.
• Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.
• Maintain a High Editorial Standard
• Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice.
• Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

• Develop copy for integrated marketing campaigns, including seasonal promotions, loyalty initiatives, partnerships and B2B communications.
• Translate creative briefs into clear, compelling and brand-aligned messaging frameworks.
• Write across channels including web, email, social, display, app and sales enablement materials while maintaining a consistent brand voice and storytelling approach.
• Collaborate with campaign leads to ensure alignment with approved strategic direction.
• Ensure tone, voice and structural consistency.
• Support localization readiness by delivering high-quality source copy.
• Balance creativity with precision, ensuring messaging accurately reflects promotional details, offer terms and legal requirements.
• Craft emotionally compelling, insight-driven messaging that strengthens brand affinity and inspires guest engagement.
• Adapt messaging for various audience segments while maintaining brand guardrails.
• Manage multiple concurrent projects within a fast-paced, high-variability environment.
• Incorporate personalization and AI-enabled content tools where appropriate to enhance efficiency.

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