Copywriter

• Write Performance-Driven Copy Across Channels
• Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
• Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
• Concept High-Performing Social Creative
• Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
• Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
• Adapt Seamlessly Across Brand Voices
• Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
• Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
• Craft Hooks, Messaging, and Calls-to-Action
• Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
• Apply audience psychology and direct-response principles to create copy that resonates and performs.
• Collaborate Cross-Functionally to Develop Creative
• Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
• Contribute ideas that strengthen both the creative quality and performance of campaigns.
• Stay Ahead of Trends and Emerging Formats
• Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
• Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
• Optimize and Iterate Based on Performance Data
• Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.
• Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.
• Maintain a High Editorial Standard
• Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice.
• Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

• Develop copy for integrated marketing campaigns, including seasonal promotions, loyalty initiatives, partnerships and B2B communications.
• Translate creative briefs into clear, compelling and brand-aligned messaging frameworks.
• Write across channels including web, email, social, display, app and sales enablement materials while maintaining a consistent brand voice and storytelling approach.
• Collaborate with campaign leads to ensure alignment with approved strategic direction.
• Ensure tone, voice and structural consistency.
• Support localization readiness by delivering high-quality source copy.
• Balance creativity with precision, ensuring messaging accurately reflects promotional details, offer terms and legal requirements.
• Craft emotionally compelling, insight-driven messaging that strengthens brand affinity and inspires guest engagement.
• Adapt messaging for various audience segments while maintaining brand guardrails.
• Manage multiple concurrent projects within a fast-paced, high-variability environment.
• Incorporate personalization and AI-enabled content tools where appropriate to enhance efficiency.

Senior Copywriter

• Write clear, engaging, and on-brand copy across a variety of marketing channels, including email, social, web, and paid media
• Learn and apply Tovala’s brand voice and tone across different touchpoints in the customer journey
• Collaborate with cross-functional partners to develop creative work that supports Tovala’s mission
• Be the voice of the customer. Leverage learnings from consumer insights to inform your work
• Edit and refine your work with a focus on brand voice, clarity, and consistency
• Explore different creative approaches and contribute ideas during brainstorming and concept development
• Stay curious about industry trends, culture, and the competitive landscape to help inform creative thinking
• Manage multiple projects and deadlines while staying collaborative, organized, and eager to learn
• Use emerging technologies like AI as a research and exploratory tool to quickly understand market and consumer trends, storytelling inroads, and other information that can provide efficiency in developing your broader creative thinking

• Develop, maintain, and refine primary messaging resources and frameworks for hardware products, software integrations, and global campaigns.
• Translate technical specifications and engineering details into consumer-friendly narratives.
• Write and edit copy for digital product pages, Amazon listings, packaging, sales training documents, emails, paid media assets, and more.
• Produce long‑form content such as technical guides, blog posts, and product explainers.
• Collaborate with marketing, brand, product, design, and software teams to ensure unified messaging.
• Utilize SEO tools and AI-driven content systems to identify content opportunities and optimize messaging.
• Uphold brand voice consistency, accuracy, and tone across all mediums.
• Manage review workflows and maintain editorial standards.
• Compile input from key stakeholders to refine and adapt messaging.

Technical Copywriter, Gaming – Consumer Tech

• Develop, maintain, and refine primary messaging resources and frameworks for hardware products, software integrations, and global campaigns.
• Translate technical specifications and engineering details into consumer-friendly narratives.
• Write and edit copy for digital product pages, Amazon listings, packaging, sales training documents, emails, paid media assets, and more
• Produce long‑form content such as technical guides, blog posts, and product explainers
• Collaborate with marketing, brand, product, design, and software teams to ensure unified messaging
• Utilize SEO tools and AI-driven content systems to identify content opportunities and optimize messaging
• Uphold brand voice consistency, accuracy, and tone across all mediums.
• Manage review workflows and maintain editorial standards
• Compile input from key stakeholders to refine and adapt messaging

Technical Copywriter – Gaming, Consumer Tech

• Create compelling and persuasive content for various pharmaceutical and healthcare marketing campaigns
• Requires a deep understanding of the pharmaceutical industry, regulatory requirements, and ability to translate complex medical information into engaging content
• Collaborate with cross-functional teams

Senior Copywriter, Pharma Agency Experience

• Create, optimise and manage product titles, bullet points, and descriptions across product listings.
• Adapt brand messaging and product USPs into keyword-optimised, shopper-relevant content that drives performance.
• Maintain brand content quality, consistency and compliance with client and platform-specific guidelines.

• Create, optimise and manage product titles, bullet points, and descriptions across product listings
• Adapt brand messaging and product USPs into keyword-optimised, shopper-relevant content that drives performance
• Maintain brand content quality, consistency and compliance with client and platform-specific guidelines

See all jobs on JobTailor

Copywriter

Senior Copywriter

Copywriter

Technical Copywriter, Gaming – Consumer Tech

Technical Copywriter – Gaming, Consumer Tech

Senior Copywriter, Pharma Agency Experience

Copywriter

Copywriter

Copywriter