Copywriter

• Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
• Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
• Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
• Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
• Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
• Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
• Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.

Direct Response Copywriter

• Write and edit high-quality marketing and campaign copy across channels including web, email, paid media, social, and landing pages.
• Be the content expert for your assigned brands, knowing how to balance brand voice with platform nuance.
• Support development of product messaging and positioning by translating complex concepts into clear, customer-facing language.
• Be the lead creative on assigned brands, identifying content optimization opportunities & presenting creative to clients.
• Work with designers to create compelling, on-brand content that resonates with our clients’ target audiences.
• Partner with Product Marketing, Demand Gen, and Creative teams to ensure consistency in messaging across campaigns and channels.
• Contribute to content strategy and campaign concepts, helping bring ideas to life through strong storytelling.
• Write and refine SEO-conscious content to support organic traffic and discoverability.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand standards.
• Adapt messaging for different audiences, formats, and stages of the funnel.
• Deliver with speed through AI augmentation.
• Incorporate feedback from stakeholders and iterate quickly while maintaining content quality.
• Understand that the creative journey doesn’t end when content is published; analyze performance metrics and proactively identify opportunities for continual optimization and improvement.
• Stay current on industry trends, tone shifts, and best practices in marketing copy and storytelling.
• Collaborate with brand and media teams to deliver an integrated approach to client success.

• Support the Creative Pod: Support senior creatives on larger campaign initiatives by adapting and extending copy across additional formats, versions, and placements - in both English and Spanish.
• Copy Production: Write and adapt bilingual copy for a variety of channels including social media, email, push notifications, in-app messaging, web, and digital advertising - with a deep understanding of U.S. Hispanic sports culture and audience nuance.
• Versioning & Adaptation: Execute multiple copy variations based on campaign briefs or master messaging, ensuring accuracy, consistency, and authentic cultural resonance across all Spanish-language executions.
• Transcreation: Go beyond direct translation - transcreate English copy into Spanish that feels native, culturally relevant, and emotionally resonant for U.S. Hispanic sports fans rather than just literally translated.
• File Prep & Delivery: Prepare final copy for handoff, including proper formatting, versioning, and organization for various platforms and internal teams.
• Quality Assurance: Proof and review copy assets for errors, ensuring every word is on-brand, grammatically sound, culturally appropriate, and compliant with regulatory requirements.
• Collaboration: Work closely with designers, project managers, and marketing teams to meet deadlines and deliver cohesive, compelling creative across both languages.
• Stay Ahead of Trends: Keep up-to-date with the latest trends in Spanish-language digital marketing, U.S. Hispanic sports culture, and the broader iGaming landscape.

Bilingual Copywriter

• Review, edit, and refine AI-generated copy for blogs, case studies, product pages, email campaigns, social posts, and sales enablement materials.
• Use AI content tools (e.g. Claude, ChatGPT, etc) to generate first drafts from briefs, then rewrite and fact-check them for accuracy, tone, and brand voice.
• Publish finalized content to platforms including our CMS, LinkedIn, and email marketing tools.
• Maintain a content calendar and meet tight production deadlines across multiple simultaneous projects.
• Apply Socure's brand voice and style guide consistently across all content types.
• Collaborate with demand generation, product marketing, and design to align copy with campaign goals.
• Flag AI-generated inaccuracies, hallucinations, or compliance risks and escalate when needed.
• Track basic content performance metrics (opens, clicks, engagement) and use insights to improve future drafts.

AI Copywriter

• Write Performance-Driven Copy Across Channels
• Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
• Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
• Concept High-Performing Social Creative
• Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
• Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
• Adapt Seamlessly Across Brand Voices
• Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
• Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
• Craft Hooks, Messaging, and Calls-to-Action
• Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
• Apply audience psychology and direct-response principles to create copy that resonates and performs.
• Collaborate Cross-Functionally to Develop Creative
• Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
• Contribute ideas that strengthen both the creative quality and performance of campaigns.
• Stay Ahead of Trends and Emerging Formats
• Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
• Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
• Optimize and Iterate Based on Performance Data
• Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.
• Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.
• Maintain a High Editorial Standard
• Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice.
• Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

Copywriter jobs in Florida

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Direct Response Copywriter

Copywriter

Bilingual Copywriter

AI Copywriter

Copywriter