Copywriter

• Long-Form Scriptwriting & Storytelling: Concept and architect complete scripts for episodic YouTube series, full workflow tutorials, and scripted branded entertainment assets. Develop tight pacing, clear story arcs, and natural dialogue that keeps viewers engaged.
• Voice & Tone Execution: Adopt and protect our client’s brand voice—confident, cultured, direct, and trustworthy. Write scripts that feel like an authentic human peer or mentor.
• Hands-On Production & Collaboration: Actively participate in physical productions, walkthrough captures, and live editing sessions. Work directly with Art Directors, Designers, Videographers, Editors, and Creator Partners throughout the process to ensure content clarity.
• Platform-Native Packaging: Apply rigorous platform SEO and formatting rules for YouTube. Script compelling video hooks, optimize long-form context descriptions, and format metadata utilizing clear spacing and concise, helpful context tags.
• Collaborative Concepting: Collaborate on structural series treatment ideas (such as formatting tutorials into repeatable episodic franchises) to build a destination that professional creators subscribe to and share.
• Presentation & Critique: Confidently present narrative decks, scripts, and conceptual outlines to internal stakeholders and client leads. Iterate and adapt creative frameworks swiftly based on structural or brand feedback.

Temporary Senior Copywriter, YouTube Long-Form Content

• Help shape Brand Voice and Messaging Systems - Support the development and evolution of Sans’ tone of voice, messaging frameworks, and storytelling across touchpoints.
• Develop Copy Across Key Surfaces - Write copy across major brand and marketing channels, including:
• Emails/SMS
• Web
• Organic social
• Packaging, manuals, inserts, and physical touchpoints
• Direct Mail
• TV
• Support Product and GTM Narrative Development - Partner with Product and Brand to translate features into benefit-led, human storytelling that ladders into the broader brand narrative.
• Develop Content that Builds Authority and Demand - Create content that strengthens brand authority, supports organic discovery, and positions Sans as a trusted voice in healthier living.
• Collaborate Across Creative and Cross-Functional Teams - Partner with Creative to ensure visual + verbal cohesion and provide copy direction and feedback to maintain a high brand standard.

• Review, edit, and refine AI-generated copy for blogs, case studies, product pages, email campaigns, social posts, and sales enablement materials.
• Use AI content tools (e.g. Claude, ChatGPT, etc) to generate first drafts from briefs, then rewrite and fact-check them for accuracy, tone, and brand voice.
• Publish finalized content to platforms including our CMS, LinkedIn, and email marketing tools.
• Maintain a content calendar and meet tight production deadlines across multiple simultaneous projects.
• Apply Socure's brand voice and style guide consistently across all content types.
• Collaborate with demand generation, product marketing, and design to align copy with campaign goals.
• Flag AI-generated inaccuracies, hallucinations, or compliance risks and escalate when needed.
• Track basic content performance metrics (opens, clicks, engagement) and use insights to improve future drafts.

AI Copywriter

• Write Performance-Driven Copy Across Channels
• Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
• Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.
• Concept High-Performing Social Creative
• Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
• Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.
• Adapt Seamlessly Across Brand Voices
• Translate complex ideas and dramatically different brand personalities into clear, engaging copy.
• Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.
• Craft Hooks, Messaging, and Calls-to-Action
• Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance.
• Apply audience psychology and direct-response principles to create copy that resonates and performs.
• Collaborate Cross-Functionally to Develop Creative
• Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life.
• Contribute ideas that strengthen both the creative quality and performance of campaigns.
• Stay Ahead of Trends and Emerging Formats
• Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant.
• Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.
• Optimize and Iterate Based on Performance Data
• Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time.
• Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.
• Maintain a High Editorial Standard
• Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice.
• Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

• Supports Managing Editors and their aligned teams to address their daily and evolving needs
• Maintains a knowledge of relevant style guidelines for aligned accounts, including client-specific, AMA, and Chicago styles
• Contributes to maintenance and updates to Editorial SOP, list of frequently encountered editorial questions/issues, and list of team-specific requests and preferences
• Addresses CE-related questions from scientific directors and other team members
• Reviews content not only for objective grammatical and stylistic standards but with a critical eye for elements of “sense” or “story,” when requested
• Demonstrates flexibility, innovation, and independent judgment
• Provides timely communication between relevant departments, including Accounts, Scientific, and third-party contributors

Copy Editor

• Writing and editing copy for social campaigns, taking on everything from social copy to scripts and brand manifestos
• Developing concepts for (but not limited to) original social content and campaigns, alongside the rest of the Creative team
• Participating in brainstorms, communicating concepts and take direction / feedback from Creative Director, strategy and account leads
• Working alongside the rest of the creative team to turn creative concepts into compelling presentations that bring the idea to life for clients and internal teams
• Work as part of an integrated team of creative, client services, and strategy leads to understand client goals, craft meaningful insights and develop effective integrated marketing campaigns across social, digital, video and Influencer channels
• Confidently presenting creative ideas to internal stakeholders and clients
• Collaborating with an Art Director to bring to life concepts through storyboards and scripts
• Collaborating with the Content Creator to ensure the team’s creative vision comes to life in the final product

• Concept, develop & execute brand and 360 product marketing campaigns across TV, digital, social and print
• Write copy from concept to end product with the ability to self-manage and drive forward multiple projects and tight timelines
• Leverage talent for copywriting to lead and execute entire campaigns that solve for consumer needs and business goals
• Move audiences through the written word, whether that be a manifesto statement, script, social post or tagline.
• Confidently present copy to teams and stakeholders, articulating and rationalizing copy decisions with strategic insights
• Actively contribute to a team of best-in-class creatives at all levels—mentoring them and developing their skills
• Develop a deep understanding of consumer target’s mindsets, attitudes, & behaviors to inform strong empathetic and strategic executions.
• Translate marketing objectives into clear creative strategies and outputs
• Oversee deliverables as well as adhere to timelines and creative budgets
• Represent creative output throughout the wider org, presenting to key stakeholders and communicating with internal teams and agencies
• Manage multiple projects, with the ability to switch from one to the other seamlessly while staying on deadline and within budget
• Work closely with Client, Strategy, and Media team members to ensure that our briefs can spark groundbreaking creative—and that the creative is grounded in consumer insights, and business goals

Senior Copywriter

• Lead and shape storytelling across brand campaigns, product launches, product experiences, and integrated creative work
• Own narrative direction for key initiatives and creative workstreams
• Translate OpenAI’s products, features, and use cases into emotionally resonant, human-centered narratives
• Develop campaign concepts, launch narratives, messaging frameworks, and story arcs that align with brand strategy
• Write across launch moments, product pages, social, CRM, web, onboarding, lifecycle, and other touch points
• Build scalable voice systems that create consistency across channels while preserving craft
• Partner deeply with design, motion, production, product, marketing, comms, engineering, and agency teams to bring ideas to life
• Collaborate cross-functionally to ensure narrative consistency, clarity, and impact
• Manage multiple complex projects simultaneously with clarity and confidence
• Evolve and steward OpenAI’s voice and tone across channels and experiences
• Present work confidently to senior leadership and provide strategic narrative input into campaign planning and creative development
• Raise the standard of writing craft across the organization, championing simplicity, precision, and obsessive attention to detail

Copywriter – Creative Studio

• Heavy ideation and articulate concepting for everything from lo-fi reactive content to high-lift social-first campaigns.
• Taking creative guidelines from ACD and CD and performing execution accordingly.
• Attending client meetings and presenting creative ideas.
• Social media copywriting, deck copywriting, and other writing tasks as they arise.
• Partnering with Creative Production, Strategy, Creative, and Editorial teams on bringing high-quality creative to life.

Social Copywriter – Contract

• Write sharp, distinctive, and memorable copy across paid social (Meta, YouTube, TikTok), video scripts, campaign concepts, and landing pages.
• Translate insights into high-performing ad copy that converts.
• Act as a power user of AI tools to expand output volume without sacrificing quality.
• Produce high volumes of high-quality work under tight timelines.
• Collaborate closely with cross-functional partners and marketing teams.

• Ghostwriting and writing for our client's blog and website, working directly with our Europe-based client and the rest of our brand team
• Contribute to the overall content strategy and plan with local insights, and working closely with the rest of the project team to execute the strategy

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