Conversion Rate Optimizer

• Build SAS's end-to-end experimentation framework, including tooling, governance, standards, and operating rhythm, in close collaboration with Digital & IT.
• Own and prioritize the experimentation roadmap across the full digital funnel, web and app.
• Define prioritization principles and influence allocation of experimentation capacity across product squads.
• Proactively identify friction points and revenue opportunities across the core journey and commercial segments, translating them into high-impact hypotheses and ensuring they are prioritized and planned into the relevant PM roadmaps.
• Extend experimentation beyond the core funnel into areas such as CRM, ancillary merchandising, and paid media over time, with initial focus on core digital journeys (web and app).
• Work with product leadership to secure dedicated experimentation capacity within product squads to ensure consistent execution and velocity.
• Drive increased experimentation velocity, with a clear ambition to scale the number of high-quality experiments.
• Apply AI where it adds practical value, such as supporting hypothesis generation, segmentation, and faster analysis of experiment results.
• Own measurement integrity: Define experimentation-specific success and guardrail metrics, in partnership with Analytics, validate instrumentation with Digital & IT, and protect the business from false positives and vanity wins.
• Translate experiment outcomes into P&L impact: Build the business case for experimentation, ensure winning variants are rolled out, and feed learnings back into the product and commercial roadmap.
• Build and lead an experimentation community of practice: playbooks, templates, experiment libraries, and regular learning cadences that embed test-and-learn as the default way of working.

Experimentation & CRO Lead

• Stakeholder relationship responsibility for all audit work in CRO, Group Compliance, and CFO function
• Leading and managing a team of nine professional auditors in Stockholm and Vilnius
• Leading the Risk Assessment process and delivering a risk- and regulatory based Audit Plan on time
• Overseeing the audit process to ensure compliance with Global Audit Methodology
• Providing quarterly reports on the audit work to Banks CFO, CRO, and Head of Group Compliance
• Ensuring the quality of ad hoc investigations or support with requests from Financial Supervisory Authorities
• Key stakeholder in interactions with regulators and SEB External Auditors

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Experimentation & CRO Lead

Head of Audit – CRO, CFO and Group Compliance Team