Conversion Rate Optimizer

• Own the CRO testing roadmap and prioritization framework across multiple client accounts
• Mentor and provide QA/feedback on junior strategists' test hypotheses and heuristic analyses
• Translate CRO test results into business impact narratives (revenue, conversion lift, LTV) for client and internal stakeholders
• Contribute to the evolution of internal CRO methodologies, frameworks, and best practices
• Conduct new business audits to identify growth opportunities and inform strategic recommendations
• Continuously monitor eCommerce trends and create meaningful case studies based on obtained learnings
• Support new business scoping efforts, including defining project needs and deliverables
• Provide sales support to help drive new business development and client acquisition
• Assist leadership with monthly company syncs, including populating decks and presenting updates to the broader team
• Collaborate with clients to understand their design goals and develop strategies to achieve them
• Complete heuristic analyses of website designs
• Conduct competitive research of direct and indirect competitors to motivate A/B tests
• Design and hypothesize CRO tests, focusing on opportunities to test higher-performing visual assets, copy, and layout of content sections on Shopify eCommerce websites
• Create and present client-facing presentations to inspire website optimizations
• Analyze top-funnel (i.e., marketing, Landing Page, etc.) content to identify areas for improvement and to streamline high-converting content throughout the website experience
• Make ongoing recommendations for improvement to Shopify website experiences

Senior Conversion Rate Optimization, CRO Strategist

• Support and execute the conversion marketing strategy across PEOPLE onsite and in-app marketing.
• Manage and execute onsite and in-app marketing campaigns that drive user acquisition and subscription growth.
• Execute campaigns from concept through launch, coordinating cross-functionally to ensure projects are delivered on time, on brand, and optimized for performance.
• Work closely with Product, Marketing, Design, Marketing Operations, App team, Data team and Brand leadership.
• Create and project manage the development and optimization of onsite and in-app marketing programs.
• Coordinate deployment and monitoring of onsite and in-app campaigns.
• Monitor and report on campaign KPIs using tools such as Piano, Digioh, Looker, and other dashboards.

Campaign Manager – Conversion

• Host and facilitate recurring monthly one-on-one and group meetings with advisors to review performance results, identify trends, and address challenges in a structured and supportive setting.
• Serve as the primary point of contact between the advisor population and the program management team, ensuring clear, timely, and consistent communication flows in both directions.
• Build trust-based relationships with advisors, delivering difficult performance feedback and remediation guidance with professionalism, discretion, and genuine care for advisor development.
• Escalate systemic advisor challenges to program leadership while advocating for appropriate support, resources, and solutions.
• Monitor individual and aggregate advisor performance against established program metrics, identifying areas of strength and opportunity with a data-driven approach.
• Collaborate with advisors to develop and execute targeted improvement plans for underperforming areas, tracking progress and adjusting strategies as needed.
• Curate and disseminate best practices across the advisor community, facilitating peer learning and fostering a culture of continuous improvement.
• Continuously evaluate and refine performance metrics, benchmarks, and evaluation criteria based on program learnings, advisor feedback, and shifting business priorities.
• Partner with program management leadership and internal stakeholders to align performance standards with overall firm strategy and client outcomes.
• Contribute to the development of reporting tools, dashboards, and communication templates that support transparent and consistent performance management practices.
• Act as a trusted liaison between advisors and internal teams including compliance, operations, technology, and product — ensuring advisor needs and feedback are represented in key program decisions.
• Participate in program planning, strategy sessions, and advisor-facing events as a subject matter expert on performance and engagement.
• Support onboarding and integration of new advisors into the program, establishing performance baselines and setting expectations from day one.

Conversion Rate Optimizer jobs in New York

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Senior Conversion Rate Optimization, CRO Strategist

Campaign Manager – Conversion

Growth & Lead Conversion Manager