Content Manager

• Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings.
• Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels.
• Partner with Christian authors to develop, pitch, and launch new digital products and experiences.
• Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market.
• Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials.
• Ensure consistent brand messaging and customer experiences across all marketing channels and digital touchpoints.
• Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success.

Marketing & Content Development Manager

• Develop and maintain overarching content strategy across paid and organic channels, with a focus on performance, scalability, and alignment to growth priorities
• Translate Grove's mission and product value propositions into creative concepts, briefs, and messaging frameworks that resonate across audiences and can be consistently applied across channels
• Write and own all creative briefs for paid ads, organic social, UGC, and new channel tests — including hooks, formats, copy direction, and audience framing — ensuring clarity, consistency, and scalability
• Lead category and audience expansion concepting for paid ads in partnership with the Paid Media Manager and Director of Growth, contributing strategic recommendations based on performance insights
• Manage the full UGC creator pool — scouting, briefing, contracts, deliverable tracking, and quality across paid and organic Meta, TikTok, and YouTube — ensuring output aligns with defined creative standards
• Own the strategic roadmap for organic social, with the Social Manager executing day-to-day, ensuring priorities and direction are clearly defined
• Stay ahead of platform trends, winning ad formats, and emerging creative techniques and bring those insights back to the team to inform ongoing strategy
• Drive weekly creative performance reviews — identify what's working, stop what isn't, and define clear next iterations based on data and learnings

Lead Content Strategist

• Write simple, well-structured, easy-to-understand, human-centric content.
• Oversee and support the refactoring and migration of content to a new structured model.
• Create content that is optimized for LLM consumption.
• Identify opportunities to improve content and content authoring experiences.
• Manage multiple deliverables concurrently including content strategies and project plans.
• Support the implementation of new content management technologies.
• Collaborate with colleagues across Capital One to develop content solutions.
• Provide transparency into work to ensure understanding of impact and value.

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Marketing & Content Development Manager

Lead Content Strategist

Principal Associate – Content Strategist, Structured Content Management