Content Manager

• Develop and maintain overarching content strategy across paid and organic channels, with a focus on performance, scalability, and alignment to growth priorities
• Translate Grove's mission and product value propositions into creative concepts, briefs, and messaging frameworks that resonate across audiences and can be consistently applied across channels
• Write and own all creative briefs for paid ads, organic social, UGC, and new channel tests — including hooks, formats, copy direction, and audience framing — ensuring clarity, consistency, and scalability
• Lead category and audience expansion concepting for paid ads in partnership with the Paid Media Manager and Director of Growth, contributing strategic recommendations based on performance insights
• Manage the full UGC creator pool — scouting, briefing, contracts, deliverable tracking, and quality across paid and organic Meta, TikTok, and YouTube — ensuring output aligns with defined creative standards
• Own the strategic roadmap for organic social, with the Social Manager executing day-to-day, ensuring priorities and direction are clearly defined
• Stay ahead of platform trends, winning ad formats, and emerging creative techniques and bring those insights back to the team to inform ongoing strategy
• Drive weekly creative performance reviews — identify what's working, stop what isn't, and define clear next iterations based on data and learnings

Lead Content Strategist

• Write simple, well-structured, easy-to-understand, human-centric content.
• Oversee and support the refactoring and migration of content to a new structured model.
• Create content that is optimized for LLM consumption.
• Identify opportunities to improve content and content authoring experiences.
• Manage multiple deliverables concurrently including content strategies and project plans.
• Support the implementation of new content management technologies.
• Collaborate with colleagues across Capital One to develop content solutions.
• Provide transparency into work to ensure understanding of impact and value.

Principal Associate – Content Strategist, Structured Content Management

• Understand and articulate the creative vision for a project, aligning it with client objectives
• Develop an understanding of the target audience(s), their needs, and how they interact with the brand across touchpoints
• Meet with clients to discuss their goals for an upcoming marketing campaign, then Developing marketing campaigns that are aligned with client expectations.
• Developing marketing strategies that dictate the core methods of achieving the client’s goals
• Create documentation and write creative briefs that inspire and challenge teams to do their best work
• Partner with cross-functional teams including UX, design, copywriting, and development to bring concepts to life
• Coordinating goals with department heads responsible for enacting a marketing strategy
• Present concepts and rationale to internal and external stakeholders, adjusting as needed based on feedback
• Manage projects from start to finish, ensuring quality standards are met and deadlines are met
• Conduct post-mortem analysis to identify areas of improvement for future projects
• Encourage out-of-the-box thinking and challenge team members to think outside their comfort zones
• Examining market and industry reports and identifying important trends
• Creating strategic plans that outline how to achieve goals within a specific time frame
• Monitoring the progress of marketing media throughout development
• Tracking results of marketing strategies
• Adjusting or ending marketing strategies if results are not meeting expectations
• Strategizing ways to increase sales and brand awareness through marketing efforts such as social media campaigns or targeted advertisements
• Stay up-to-date on industry trends and emerging technologies
• Proactively share knowledge and best practices with team members
• Continuously strive to improve processes and procedures

Temp Content Strategist

• Develop and execute content across the full funnel, including blogs, whitepapers, case studies, landing pages, email campaigns, sales assets, and social content
• Translate complex product capabilities, industry trends, and customer stories into clear, compelling narratives
• Support demand generation and ABM initiatives with targeted, persona-driven content
• Develop thought leadership content such as research reports, industry guides, and executive-level assets
• Partner with Product Marketing to produce case studies, testimonials, and enablement materials
• Collaborate with Design and Digital Marketing to ensure content is visually strong, on-brand, and optimized for performance
• Maintain and evolve Raintree’s content voice to be confident, approachable, and trusted
• Track content performance and continuously optimize based on engagement, conversion, and pipeline impact

• Create content-focused strategic and tactical recommendations, such as content modeling and taxonomy development
• Plan and implement scalable enterprise-wide content initiatives
• Align diverse client stakeholders on a common goal
• Develop content creation processes and editorial workflow
• Build and adapt deliverables to meet client needs solving client problems with well-reasoned plans, strong communication, creative approaches, and optimism
• Research and develop information architecture and content
• Train and mentor mid-level teammates and external partners consultants

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Lead Content Strategist

Principal Associate – Content Strategist, Structured Content Management

Temp Content Strategist

Content Manager

Content Strategist