Content Manager

• Write and adapt content for LinkedIn, X, Threads, Bluesky, Reddit, Instagram, YouTube (scripts), Substack, and Medium
• Turn ideas, conversations, and insights into clear, engaging posts
• Build consistent messaging around startup storytelling, positioning, and fundraising
• Repurpose content across platforms in different formats
• Help shape a simple content strategy and posting system
• Write short case studies and founder stories

Content Strategist

• Review, edit, and proofread transcripts for accuracy, clarity, and adherence to company standards and format.
• Identify and correct errors, including grammar, punctuation, spelling, formatting issues, and speaker and product identification.
• Ensure transcripts are contextually accurate and reflect industry-specific terminology when applicable, using in house custom dictionaries, or independent internet searches as required.
• Organize, format, and deliver transcripts in the required format and within set deadlines.
• Maintain confidentiality and handle sensitive content with discretion.
• Maintain steady focus to achieve best possible turnaround times.

Content Editor

• Edit project reports for accuracy in consistency/relevance of content, spelling, language usage, grammar, etc.
• Projects could be from any industry.
• For projects having audio recording, you will have to listen to the audio and fill the report accordingly.
• Report inconsistencies/contradictions in report content.
• Report/communicate specific editing problems to the project teams.
• Coordinate with Operations Team on client change requests.
• Adhere to the timelines and completion of reports.
• Other editing assignments as needed.

Content Editor, Proofreader

• Lead and scale global content strategy from India as a Lead Content Strategist.
• Collaborate with US-based Marketing, Product, Sales, and Executive Leadership teams.
• Develop thought leadership, executive communications, long-form content, and social media campaigns.
• Translate global marketing priorities into content strategy and editorial calendar.
• Produce high-quality content such as articles, whitepapers, case studies, and blog posts.
• Align content with enterprise buyer personas and business growth objectives.
• Execute organic social media content strategy, focusing on LinkedIn.
• Monitor engagement, analyze performance, and optimize content based on insights.
• Maintain editorial standards and ensure messaging consistency.

Lead Content Strategist

• Lead, mentor, and manage a team of Content Executives and Content Interns.
• Allocate daily work and prioritize team tasks based on business needs.
• Conduct regular quality reviews and provide constructive feedback.
• Support onboarding and training of new team members.
• Foster a high-performance, collaborative team culture.
• Manage the end-to-end content sourcing pipeline.
• Ensure content moves efficiently through review and production stages.
• Review and approve content against Unravel's editorial standards.
• Partner with Product, Data, Editing, Marketing, and Growth teams to execute content initiatives.
• Track key operational metrics including productivity, acceptance rates, turnaround time, and content coverage.

Content Operations Lead

• Own and manage SARAL's content strategy and editorial calendar.
• Collaborate with writers, SEO consultants, and internal stakeholders to publish high-quality content.
• Build and execute AEO (Answer Engine Optimization) initiatives.
• Identify, negotiate, and manage strategic partnerships.
• Drive co-marketing campaigns, webinars, podcast sponsorships, and newsletter collaborations.
• Optimize website conversion through continuous CRO experiments.
• Improve lead qualification workflows, scoring, and funnel efficiency.
• Launch, measure, and iterate growth experiments across multiple acquisition channels.
• Track growth metrics, identify opportunities, and recommend improvements.
• Own projects from idea to execution while being accountable for business outcomes.

Growth Lead – Marketing, Content

• Own and execute our organic growth strategy across SEO, answer engine optimization (AEO), organic social, and content distribution.
• Develop high-quality content — articles, landing pages, social posts, and distribution assets — that ranks, gets cited, and drives qualified traffic.
• Run technical and on-page SEO: keyword research, site structure, internal linking, metadata, and content optimization for organic search.
• Optimize our content to be surfaced and cited by AI answer engines and LLMs, an increasingly important discovery channel.
• Manage and grow organic social channels, building distribution playbooks that extend the reach of every piece of content.
• Track, measure, and report on organic performance, and turn what you learn into the next round of work.
• Collaborate with product and other marketing functions to ship content that's both well-crafted and well-targeted — including owning design direction by prompting and reviewing AI-generated or outsourced visuals.
• Bring experience building organic channels from scratch or scaling them meaningfully — whether that's 0 to 1 (establishing what didn't exist) or 1 to 10 (accelerating what's already working).

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