Content Manager

• Coordinate product listings: gather briefs from Product Marketing Managers (PMMs) according to a prioritization scoring system; participate in weekly meetings
• Brief and guide internal and external contributors (design, agencies, vendors, internal experts, etc.): write briefs, guidelines, examples, manage back-and-forths and approvals
• Write and distribute communications about new features, product launches and major updates across various channels (website, social media, internal channels)
• Define, produce and execute a lead generation strategy using downloadable content (white papers, checklists, practical guides)
• Organize and host webinars for our different audiences (SMBs, accounting firms, creators) to generate new leads and increase engagement with Pennylane solutions
• Design and coordinate event content: pitches, presentations, explainer videos, brochures, trade show materials, partner event assets and major industry events (ComptaTech, DAFTech, Pennylane events, etc.)
• Oversee production of video content tied to product highlights and events: scripts, pre-production, shooting, post-production (working with internal teams and/or vendors)
• Lead the creation of programs and dedicated initiatives for key events (e.g., ComptaTech program for creators), ensuring relevance, quality and content consistency
• Ensure regular updates of product pages and offers (completeness, storytelling, highlighting functional benefits)
• Drive competitive monitoring and continuously enrich the site with relevant product marketing content
• Serve as the link between Product, Sales and Marketing teams: share the roadmap, report customer/user insights, and co-create educational and marketing materials
• Immerse in accounting firm workflows (Sales/CSM feedback, verbatims, field insights) to inform product storytelling and precisely address pain points
• Collaborate with international teams (e.g., Germany) to share best practices, adapt messages and replicate learnings (while ensuring brand consistency)
• Act as the product reference point for the marketing team, ensuring distribution of post-mortems, learnings and product updates
• Actively participate in market monitoring, gathering customer needs and feeding the content & product strategy

Product Content Manager

• Be Mendo's voice in the market and operate a data-driven, AI-native editorial engine
• Define and execute the content strategy (benchmark reports, studies, industry reports, long-form articles, short-form formats)
• Analyze our GenAI usage data to surface insights and stories that don't exist anywhere else
• Produce flagship deliverables: annual studies, white papers, position papers and thought leadership, expert reports
• Develop editorial angles directly with founders, sales and customers to turn field experience into credible content
• Define and drive classic SEO strategy: intent research, editorial structure, on-page optimization, internal linking
• Design and execute GEO (Generative Engine Optimization) strategy: ensure Mendo is cited by ChatGPT, Claude, Perplexity, Gemini and Copilot when decision-makers ask about GenAI adoption in the enterprise
• Ensure brand consistency across all channels (website, social, email, presentations, public speaking)

Senior Content Manager

• Editorial curation of content
• Brief and approve promotional visuals with the artwork team
• Populate and update metadata in back-office systems
• Manage editorial activity on the platform
• Update content assortments on cross-category pages in line with the editorial strategy
• Communicate editorial actions across the team
• Monitor audience and traffic data to adjust editorial decisions
• Select programming highlights and propose event-driven newsletters
• Write associated editorial content
• Ensure the end-to-end editorial setup of newsletters

Editorial Manager – Streaming Platform

• Join our team within the Marketing and Communications Department of the Yves Rocher brand, where you will help build communication campaigns.
• Content production.
• Contribute to communication briefs.
• Act as the primary point of contact for our communication agency, freelancers and external or internal Art Directors.
• Create a variety of content that reflects the brand’s identity and values for multiple channels (retail, merchandising, website, social media, CRM, etc.).
• Prepare and manage shooting briefs and oversee all (post)production follow-up with our graphic production/DTP studio.
• Manage the publishing of content to our internal repository and ensure its relevance, consistency and correct indexing.
• Work closely with the marketing teams to support product launches and campaigns.
• Interact daily with many functions and areas of expertise: Production & DTP team, agencies, subsidiaries, PR & Influencer teams, Social Media, Merchandising, Retail, Digital, Regulatory Affairs, etc.
• Stay up to date with the latest content and social media trends by producing a trend report/benchmark to ensure the brand remains relevant and engaging.
• As you’ll have gathered, the role is to support your manager with delivery tracking and production of ongoing campaigns.

Junior Content Manager

• Partner with Product Lead to ensure clinical content accuracy
• Collaborate with AI team for clinical knowledge curation
• Stay updated on longevity and preventive health research
• Provide medical support for marketing initiatives

Medical Content Lead

• Management of freelancers
• Creation and optimization of content (articles, product tests/reviews, buying guides)
• Overall content management
• Handling SEO-related tasks

Journalist, Web Editor, Content Manager - Internship

• Produce high-quality written content (landing pages, blog posts, pillar pages).
• Implement and optimize SEO strategies to improve search engine rankings.
• Propose creative angles and innovative ideas for new content subjects.
• Collaborate with the marketing team to ensure alignment with wider campaign goals.
• Manage the full content production lifecycle, from sourcing to publication.
• Analyze content performance and iterate based on data-driven insights.
• Maintain a consistent brand voice across all digital channels.
• Identify and correct content gaps or technical SEO issues.

Content Editor

• Support the launch and expansion of our EMEA Spare Parts Marketplace
• Ensure that all marketplace content is accurate, compliant, high-quality, and optimized
• Define and maintain marketplace content standards
• Own catalog content quality
• Develop seller guidelines, templates, and best practices
• Manage marketplace pages ensuring consistent tone of voice
• Apply SEO best practices to improve visibility and conversion
• Support the rollout of the marketplace across EMEA countries.

Marketplace Content Manager – Spare Parts Marketplace

• Create compelling push notifications and email campaigns that capture attention and drive action.
• Develop content strategies aligned with campaign objectives and user engagement goals.
• Leverage AI tools to streamline content production, test variations, and scale creative output.
• Continuously optimize messaging based on performance data and user behavior insights.
• Own the CRM content pipeline (briefing management, prioritization, scheduling, and delivery).
• Collaborate with the Marketing team, B2B, and other teams to translate business objectives into effective CRM content.
• Manage the content calendar and ensure timely delivery across all CRM channels.
• Monitor and analyze campaign performance metrics (open rates, CTR & conversions).
• Conduct A/B testing to continuously improve content effectiveness.
• Present performance reports and actionable recommendations to stakeholders.

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