Content Manager

• support enterprise content development by helping bring the corporate narrative to life
• provide editorial guidance that shapes the storytelling and narrative approach for requests for proposals (RFPs)
• define the core story and key messages that run through proposal narratives
• work closely with RFP writers and subject matter experts to ensure narrative accuracy and clarity
• collaborate with cross-functional subject matter experts to translate complex content into compelling narratives
• ensure all content adheres to applicable policies, procedures, brand, and editorial standards

Enterprise Content Editor

• Help drive a cohesive content strategy for Creighton University by planning, creating and reviewing impactful content across channels.
• Work with content strategists, content developers and subject matter experts as well as marketing, communications, social media, web and creative teams to implement the content strategy, including content audits and web content optimization.
• Create content plans focused on delivering messages to specific target audiences.
• Use data to guide content strategy across digital channels including web, social media, email, video and more, making recommendations to peers and stakeholders on content initiatives.
• Track and manage content performance and engagement to measure impact and provide insights to refine the content strategy.
• Ensure consistency of messaging and the highest standards for content produced across all channels, including digital advertising, marketing materials, websites, social media and video.
• Bring a relentless sense of curiosity to test and iterate new messages on new platforms to reach the university’s target audiences.
• Have excellent attention to detail to ensure the accuracy of our content and standards of the university.
• Learn the complexities of Creighton’s schools, colleges and divisions and clearly articulate the value of a Creighton education including the particulars of programs, degrees and services available to students.
• Write creatively while remaining aligned with our strategic vision and incorporating key messages into compelling narratives.
• Harness the university’s established brand voice and utilize tone appropriate for a variety of content forms and channels.
• Work within established processes to ensure consistent content workflow within the team and proactively contribute to optimizing processes.

Content Strategist

• Develop and execute content across the full funnel, including blogs, whitepapers, case studies, landing pages, email campaigns, sales assets, and social content
• Translate complex product capabilities, industry trends, and customer stories into clear, compelling narratives
• Support demand generation and ABM initiatives with targeted, persona-driven content
• Develop thought leadership content such as research reports, industry guides, and executive-level assets
• Partner with Product Marketing to produce case studies, testimonials, and enablement materials
• Collaborate with Design and Digital Marketing to ensure content is visually strong, on-brand, and optimized for performance
• Maintain and evolve Raintree’s content voice to be confident, approachable, and trusted
• Track content performance and continuously optimize based on engagement, conversion, and pipeline impact

• Create content-focused strategic and tactical recommendations, such as content modeling and taxonomy development
• Plan and implement scalable enterprise-wide content initiatives
• Align diverse client stakeholders on a common goal
• Develop content creation processes and editorial workflow
• Build and adapt deliverables to meet client needs solving client problems with well-reasoned plans, strong communication, creative approaches, and optimism
• Research and develop information architecture and content
• Train and mentor mid-level teammates and external partners consultants

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Enterprise Content Editor

Content Strategist

Content Manager

Content Strategist