Content Manager

• Lead the end-to-end content strategy for Begin's content ecosystem.
• Conduct audience research, intent mapping, keyword modeling, topic clustering, and content gap analysis.
• Create editorial roadmaps aligned with parent needs, business priorities, and emerging search opportunities.
• Establish scalable content frameworks that support expertise, trust, and authority.
• Develop and execute a holistic content discovery strategy spanning SEO, AEO, and AI-driven search experiences.
• Identify how parents seek information across Google, ChatGPT, Perplexity, Gemini, and emerging discovery platforms.
• Build content programs that increase visibility across both traditional search results and AI-generated answers.
• Design content structures optimized for both human audiences and AI-powered retrieval systems.
• Develop content formats that improve discoverability in answer engines and generative search experiences.
• Partner with subject matter experts to transform educational expertise into highly discoverable content assets.
• Experiment with AI-assisted content workflows that improve speed, quality, and scale.
• Analyze search behavior, audience needs, and content performance to identify growth opportunities.
• Translate consumer insights into content strategies that address high-intent parenting questions and decision-making moments.
• Monitor competitive landscapes and evolving discovery trends.
• Partner with Product, Marketing, Design, Learning, and Engineering teams.
• Advocate for content-first thinking throughout the organization.
• Align content investments with acquisition, engagement, and retention goals.
• Own content performance reporting across traffic, engagement, conversions, rankings, and AI discovery visibility.
• Establish measurement frameworks that connect content impact to business outcomes.
• Continuously optimize content portfolios based on audience behavior and performance insights.

Senior Content Strategist, Search Innovation

• Primary focus on producing and editing short- and long-form videos for social media, web, and multimedia campaigns.
• Design static and motion assets and visual templates for multi-channel digital use.
• Collaborate with writers and strategists to transform concepts into compelling visual stories.
• Maintain brand consistency and high production standards across all deliverables.
• Manage video and digital content pipelines from concept through final delivery.

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Senior Content Strategist, Search Innovation

Content Editor