Communications

• Lead the global brand communications strategy, including launch readiness, data milestone planning, and lifecycle communications.
• Maintain the brand narrative consistently across all channels and stakeholders.
• Partner with Disease State Awareness lead on product media strategy, including channel selection, prioritization, and media investment (paid, earned, and owned).
• Build and manage relationships with key international and specialty media.
• Guide affiliates in local media engagement, ensuring consistency, compliance, and quality.
• Lead the brand congress communications roadmap (pre-, during-, and post-congress).
• Oversee development of global congress toolkits and ensure strong local amplification across markets.
• Coordinate support cross-functional alignment (Medical, IR, Compliance) for data communication and own media engagement.
• Develop and deploy global communication toolkits, digital assets, and campaign playbooks for affiliate use.
• Oversee development of high-quality communication materials, including narratives, Q&As, digital content, and presentations.
• Partner closely with country teams to strengthen capabilities and drive high-quality execution.
• Lead agency management, ensuring strategic alignment, quality delivery, and efficient execution.
• Partner with Medical and Brand teams to ensure scientific integrity and strong educational impact.
• Collaborate with Community Engagement to amplify the patient voice and strengthen external partnerships.
• Align with Corporate/IR Communications to ensure consistency and clarity of external messaging.
• Lead global insight gathering (media landscape, social listening, advisory boards) to inform strategy.
• Define and track KPIs to measure communication effectiveness and optimize impact.
• Continuously refine communication approaches based on data, insights, and evolving market dynamics.
• Drive continuous improvement of communications capabilities across international markets.
• Introduce and scale best practices data-driven communications and promote the use of new tools, including AI, to enhance efficiency, personalization, and impact.
• Manage the budget for communication programs; forecast, track ROI, and reallocate for impact while operating to SOPs, industry codes, and corporate values.

Global Brand Communications Director

• Turn Ailean’s technology, customer impact and vision into a clear, compelling and repeated narrative across all relevant external touchpoints.
• Define and evolve Ailean’s core narrative
• Shape messaging for website, social, PR, events, newsletters.
• Brief designers, freelancers, agencies and maintain quality.

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Global Brand Communications Director

Head of Strategic Communication – Positioning