Head of Strategic Communication – Positioning

Apaleo

Lead strategic communication and positioning for Coding-Mind AG, enhancing external narratives. Drive impactful change in property management with AI solutions.

Posted 6/3/2026full-timeZürich • 🇨🇭 SwitzerlandLead💰 €70,000 - €80,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

strategic communicationnarrative shapingconsultingleadership collaborationquality maintenance

Industry Keywords

real estatecustomer impactexternal touchpointsmessagingcontent execution

About the role

Key responsibilities & impact

Turn Ailean’s technology, customer impact and vision into a clear, compelling and repeated narrative across all relevant external touchpoints.
Define and evolve Ailean’s core narrative
Shape messaging for website, social, PR, events, newsletters.
Brief designers, freelancers, agencies and maintain quality.

Requirements

What you’ll need

5+ years in strategy, communication, consulting, or startup roles
Experience shaping narratives, not just executing content
Worked close to founders or leadership before
Real estate experience is a plus, not a requirement.

Benefits

Comp & perks

Real ownership, not cosmetic responsibility
Direct access to founders and decision-making
A product with real-world impact
A chance to shape a category, not just a brand