Chief Marketing Officer

• Define and own the marketing vision for Preply's Expansion mission: Set the strategic direction for how we market new verticals and new audience segments at scale, ensuring marketing is a key driver of mission success from day one.
• Shape go-to-market strategy for new categories and audiences: Lead the development of positioning, messaging, and channel strategies for Non-Language Subjects and emerging learner personas, translating business ambition into executable marketing plans.
• Drive brand positioning as a strategic enabler: Partner closely with Brand and Product Marketing to evolve how Preply is perceived beyond language learning, ensuring positioning decisions are grounded in customer insight and validated before full-scale deployment.
• Set the performance framework for Expansion marketing: Define KPIs across the funnel (awareness, acquisition, activation, retention) for new segments and categories; own the reporting cadence and hold the team accountable to results.
• Lead cross-functional alignment at a senior level: Act as the primary marketing voice in cross-functional forums, ensuring expansion marketing is integrated into broader business planning from validation through launch.
• Own the playbook for scalable expansion: Develop repeatable go-to-market frameworks that can be adapted across subjects, geographies, and personas, balancing speed of experimentation with the rigor needed to scale confidently.

Head of Marketing Expansion

• Own how the market understands Perk. That means the core messaging architecture, how we position the T&S platform against the alternatives, and the "why Perk" story that runs from the website to the pitch deck to the sales conversation. A key objective is shifting market perception from individual products to a unified platform built for modern finance teams.
• Own the end-to-end GTM strategy for new products and major launches. You'll be responsible for moving from reactive launches to a predictable, commercially focused engine that improves product adoption and reduces execution risk. Every significant launch should follow a consistent framework and land with commercial momentum, not just coverage.
• Build a best-in-class intelligence capability: competitive analysis, win/loss, customer research, and market signals that improve how we sell. You'll represent the voice of the market inside the revenue team, to ensure our messaging and positioning is built on what buyers actually care about and where we genuinely win.
• Partner closely with Revenue leadership and the sales enablement team, to improve win rates, platform attach, sales confidence, and launch effectiveness. The measure of success is a sales team that can clearly articulate Perk's differentiated story and a PMM function recognised as a genuine commercial partner.
• Lead and develop the PMM team, create the operating rhythms and quality standards that allow the function to scale, and establish PMM as one of the company's most trusted strategic partners. You'll also shape what the function looks like as Perk grows.

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Head of Marketing Expansion

Director of Product Marketing