Chief Marketing Officer

• **Your Role**
• This is not a “manage agencies and review dashboards” CMO role. This is for someone who can think strategically and execute ruthlessly.
• You will own the entire marketing engine, from brand to pipeline, while managing a lean team and external resources. You’ll work directly with the founder to amplify personal branding, drive demand, and turn CrewBloom into a category leader in remote staffing.
• **What You’ll Own**
• 1. Growth & Demand Generation
• - Build and execute a full-funnel growth strategy
• - Own pipeline generation targets (MQLs, SQLs, revenue contribution)
• - Optimize CAC, conversion rates, and channel ROI
• 2. SEO & Organic Acquisition
• - Develop and execute SEO strategy (technical + content + authority)
• - Build scalable content systems (blogs, landing pages, programmatic SEO)
• - Drive inbound traffic that converts
• 3. Paid Acquisition
• - Manage and optimize paid channels (Google, LinkedIn, Meta, etc.)
• - Run experiments across creatives, audiences, and funnels
• - Scale what works, kill what doesn’t—fast
• 4. Outbound & Cold Email
• - Build high-performing outbound systems (cold email, LinkedIn outreach)
• - Own messaging, sequencing, and deliverability
• - Collaborate with sales on pipeline generation
• 5. Social Media & Founder Branding
• - Own CrewBloom’s social presence (especially LinkedIn)
• - Build and scale the founder’s personal brand into a lead engine
• - Create content that drives engagement, authority, and inbound leads
• 6. Team Leadership (Lean Team)
• - Manage a small, high-output team or agency
• - Hire, train, and scale talent as needed
• - Work with freelancers/agencies when necessary, but stay hands-on
• 7. Systems & Analytics
• - Set up dashboards, attribution models, and reporting systems
• - Track performance across all channels
• - Make data-driven decisions weekly

Chief Marketing Officer – CMO

• Inbox Management: draft responses, reply on behalf when needed, tag team members, and keep the inbox organized with urgent and important emails prioritized
• Marketing Campaign Support: assist with execution across email, landing pages, social, and paid campaigns, including proofing, QA, and scheduling
• Copy & Asset QA: proofread marketing copy, links, merge fields, images, and disclosures before anything goes live
• Content Coordination: maintain content calendars, asset libraries, and brand guideline documents; coordinate with designers, writers, and agency partners to keep projects on deadline
• CRM & Marketing Ops: create and update records in Salesforce and HubSpot, build lists, QA workflows, pull reports, and keep data clean
• Templates & SOPs: create and maintain email templates, checklists, and standard operating procedures
• Project Tracking: manage tasks in project management tools (Asana, ClickUp, Notion, or similar); flag risks, blockers, and missed deadlines early and often
• AI-Assisted Workflows: use Claude daily for drafting, research, QA, and workflow acceleration. Handle ad hoc tasks and special projects

Marketing Executive Assistant

• The Marketing Director will be responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels.
• You will oversee the firm's website, digital campaigns, content systems, and brand presence, while guiding the team to convert complex immigration law concepts into clear, client-centered messaging.
• Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are met.
• You will lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals.
• You will oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice.
• You will manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance.
• You will direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth.
• You will analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership.
• You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability.
• You will work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.

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