Chief Marketing Officer

• Develop and execute the company’s growth and marketing strategy.
• Increase brand awareness and grow engagement across all digital platforms.
• Own and execute our content strategy and social media calendar.
• Plan, manage and optimize paid advertising campaigns across Meta, Google and other digital channels.
• Increase qualified enquiries and improve enquiry-to-enrolment conversion.
• Analyse marketing performance, customer behaviour and campaign effectiveness to drive continuous improvement.
• Improve website performance, lead generation and customer journeys.
• Develop email marketing, CRM and marketing automation campaigns.
• Lead marketing campaigns for new products, services and events.
• Build and manage internal and external marketing resources, including freelancers and agencies.
• Produce regular reports on marketing performance, ROI and key growth metrics.

Head of Growth – Marketing

• Take full ownership of paid acquisition campaigns across Meta, TikTok, and other relevant paid channels
• Manage campaign planning, audience strategy, budget allocation, optimisation, and scaling
• Identify new acquisition opportunities — channels, audiences, formats — to accelerate growth
• Support broader global acquisition across Google App Campaigns (UAC/GAC), Apple Search Ads (ASA), DSPs, and emerging channels where needed
• Collaborate closely with Product, Data, Brand, CRM, and Creative teams to drive growth aligned with key business objectives
• Own the creative roadmap for your campaigns, maintaining a continuous pipeline of fresh, high-performing assets
• Partner with in-house creative teams, regional growth members, and external creators to deliver content that is locally relevant and culturally resonant
• Monitor acquisition performance across paid channels and optimise toward CAC and other key efficiency targets
• Build and execute structured testing plans across audiences, bidding strategies, creatives, landing experiences, and acquisition channels
• Stay ahead of industry trends, platform updates, privacy changes, and emerging growth tactics

Chief Marketing Officer jobs in Nigeria

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