Chief Marketing Officer

• **1. Integrated 360° Marketing Execution**
• · Support the planning and execution of integrated marketing campaigns across online and offline channels.
• · Coordinate seasonal campaigns, product launches, retail animations, and key brand moments to ensure consistency across all consumer touchpoints.
• · Work closely with internal teams, principals, landlords, retail partners, and external agencies to ensure timely and effective campaign rollouts.
• · Translate global brand directions into locally relevant campaigns that resonate with target audiences and market needs.
• **2. E-Commerce & Digital Marketing**
• · Support marketing activities for escentials e-commerce platforms and digital channels.
• · Coordinate homepage updates, campaign assets, landing pages, product storytelling, promotional mechanics, and online exclusives.
• · Partner closely with e-commerce teams to drive traffic, conversion, average order value, and customer retention.
• · Support digital advertising, social media campaigns, CRM initiatives, and paid media execution.
• · Collaborate with KOLs, influencers, and content creators to enhance brand visibility and engagement.
• · Track campaign performance and prepare post-campaign analysis with actionable recommendations.
• **3. CRM & Customer Engagement**
• · Support CRM initiatives including EDMs, WhatsApp communications, loyalty campaigns, event invitations, and customer retention programs.
• · Assist in customer journey planning, segmentation, and personalized communication strategies.
• · Coordinate campaign content and ensure all communications align with brand guidelines and campaign objectives.
• **4. Retail Marketing & Consumer Experience**
• · Plan and execute in-store marketing initiatives to drive footfall, sell-through, and customer engagement.
• · Support store openings, festive activations, sampling programs, gifting campaigns, pop-ups, and customer experiences.
• · Work closely with retail operations and store teams to ensure seamless execution of marketing activities.
• · Ensure brand visibility and premium customer experience standards are consistently maintained across boutiques and counters.
• **5. Visual Merchandising & POSM**
• · Coordinate visual merchandising guidelines and campaign rollouts across stores, counters, and department stores.
• · Ensure VM and POSM executions are aligned with brand image, launch priorities, and promotional calendars.
• · Monitor in-store execution quality and consistency across key retail locations.
• · Liaise with suppliers and production partners on POSM development, fabrication, and installation.
• **6. Niche Fragrance & Department Store Support**
• · Support marketing initiatives for niche fragrance and luxury beauty brands within escentials and department store environments.
• · Coordinate counter animations, discovery programs, sampling activities, and launch support for retail partners.
• · Partner with sales teams and retail stakeholders to drive awareness, recruitment, and category growth.
• · Maintain elevated brand storytelling and luxury customer experiences across all fragrance touchpoints.
• **7. Events, PR & Partnerships**
• · Support the planning and execution of media events, influencer engagements, customer events, workshops, and masterclasses.
• · Coordinate event logistics, guest management, briefing materials, gifting, and post-event reporting.
• · Assist in managing PR seeding, media kits, and launch communications.
• · Identify and support partnership opportunities that enhance brand awareness, customer acquisition, and engagement.
• **8. Budgeting, Reporting & Market Analysis**
• · Monitor marketing expenses, budget utilization, vendor quotations, and PO/invoice processing.
• · Prepare regular reports on campaign performance, retail activations, customer engagement, and competitor activities.
• · Monitor market trends, customer insights, and competitive landscape to identify growth opportunities and actionable insights.

Marketing Executive

• Support end-to-end execution of local marketing campaigns (online + offline)
• Coordinate campaign rollouts across multiple clubs and states, ensuring alignment with timelines and guidelines
• Ensure all campaign assets are delivered, distributed, and implemented correctly across channels
• Track campaign timelines and proactively follow up with stakeholders to ensure deadlines are met
• Plan and execute on-ground activations including: Roadshows, In-club events, Corporate wellness activations, Community initiatives
• Liaise with vendors, partners, and mall/landlord management for event setups, permits, and logistics
• Be present on-site to manage event setup and execution, ensuring smooth operations
• Maintain project timelines, trackers, and campaign calendars
• Ensure all deliverables are completed on time and within budget
• Manage external vendors (printing, fabrication, event setups, media owners, etc.)
• Maintain project timelines, trackers, and campaign calendars
• Oversee production and distribution of offline collaterals: Ensure proper implementation of in-club marketing materials across locations
• Assist in ideation of campaign content and ideas in collaboration with the team
• Support execution of corporate wellness programmes and partnerships
• Provide post-campaign reports and recommendations for improvement

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Marketing Executive

Marketing Executive