Chief Marketing Officer

• Own the growth marketing strategy for APAC
• Lead APAC growth marketing to develop and execute integrated, full-funnel campaigns
• Foster a culture of continuous improvement and optimisation of regional growth marketing plans
• Ensure tight alignment across Events, Product Marketing, Growth Marketing, and Corporate Marketing
• Build and apply an understanding of APAC market dynamics and commercial priorities
• Manage marketing budgets and agency or vendor relationships
• Track KPIs and provide regular reporting and actionable insight
• Lead the team to leverage marketing automation, analytics and CRM tools

Growth Marketing Director

• Assist in campaign setup and launch across regional eCommerce platforms (e.g., Shopee, Lazada, Tokopedia, Facebook CPAS) based on briefs and budget allocation.
• Coordinate with local market teams to ensure platform readiness, accurate setup (keywords, creatives, formats), and alignment to market-specific nuances.
• Monitor campaign performance on a daily basis across markets, focusing on conversion-based KPIs (CPS, ROAS, CVR).
• Execute optimizations under guidance — such as bid adjustments, keyword refinements, platform reallocation — to improve campaign efficiency.
• Flag underperformance or scaling opportunities to the senior team promptly.
• Compile EOC reports by extracting data from platform dashboards (Shopee, Lazada, etc.).
• Visualize results, summarize performance insights, and support the senior team in drawing actionable recommendations by market.
• Maintain consistency and accuracy in report formatting for regional alignment.
• Keep campaign setup trackers, optimization logs, and budget pacing sheets updated.
• Organize and maintain campaign records in shared folders for audit and review purposes

Senior Performance Marketing Executive – Electronic Category

• Develop and maintain product catalogues, datasheets, technical specifications, operation manuals, presentations, and other marketing collateral.
• Create engaging product content, including product highlights, application use cases, website copy, and customer success stories.
• Organize and maintain product images, technical diagrams, videos, and other marketing assets.
• Liaise with factories and internal teams to ensure product information remains accurate, consistent, and up to date.
• Support digital marketing activities, including EDM campaigns, LinkedIn, and other online promotional initiatives.
• Maintain and update website content to ensure product information is current and well-structured.
• Assist with basic SEO and SEM activities to improve online visibility.
• Develop social media content, product announcements, and video scripts to enhance brand awareness.
• Maintain and update customer information within the ERP and marketing databases.
• Manage and maintain product information in the ERP system.
• Provide overseas sales teams with product information, marketing materials, technical documentation, and product images in a timely manner.
• Assist in planning exhibitions, trade shows, and product display activities.
• Monitor industry trends, customer applications, and market developments.
• Conduct market research to support overseas business expansion.
• Work closely with Marketing, Sales, Product, and Factory teams to ensure consistent product messaging and branding.

Chief Marketing Officer jobs in Malaysia

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Growth Marketing Director

Senior Performance Marketing Executive – Electronic Category

Regional Product Marketing Executive