Business Development Rep

• Market Strategy & Ownership: Build and execute Vietnam’s B2B Education strategy, identifying high-growth segments (K-12, Universities, Academic English programs).
• Serve as the internal authority on Vietnam’s education landscape to inform ELSA’s product roadmap and localized solution development.
• Represent ELSA at key EdTech conferences and academic forums to strengthen brand presence among educators and policy-makers.
• Independently drive the end-to-end sales process, from initial stakeholder mapping and "cold-to-gold" outreach to complex contract negotiations and closing.
• Focus on securing large-scale institutional partnerships and integrating ELSA technology into core curricula.
• Build and maintain deep relationships with senior decision-makers, including Rectors, Department Heads, and Academic Directors.
• Partner with Product and Marketing teams to customize ELSA’s offerings for the specific needs of Vietnamese students and teachers.
• Work closely with the Success team to ensure seamless implementation and long-term renewal of institutional contracts.
• Maintain rigorous reporting of sales metrics, forecasts, and market intelligence via Hubspot.
• Utilize AI tools to optimize productivity, automate workflows, and enhance the consultative selling process.

Business Development Lead, Education Segment

• Own the entire outbound process — from initial outreach to booked demos.
• Build and scale lead generation across cold email and LinkedIn.
• Optimize lead funnels and landing pages to maximize conversion.
• Manage every touchpoint with precision and consistency.
• Write and run cold email campaigns targeting the DACH markets.
• Execute structured LinkedIn outreach to key decision-makers.
• Implement and refine lead funnels — ensuring no lead is left behind.
• Collaborate on high-converting landing pages.
• Coordinate follow-ups and prepare demo calls to drive high close rates.

B2B Business Development Manager, German-speaking – SaaS

• Responsible for creating new business opportunities, establishing and nurturing customer relationships and delivering customer solutions in the APAC region.
• Strategic partner prospects and where applicable support the establishment of these relationships.
• New potential clients through making connections, building relationships and establishing networks.
• Appropriate products/services to potential clients that meet their needs.
• Plans to create new business opportunities in the market and winning new customers.
• Key deal preparation, presentation and leadership to attain a successful close.
• Customer and market insight to support the development of the wider go-to-market strategy.
• Translated market feedback and collated data to provide guidance for our product strategies.
• Insight, support and collaboration across the APAC team to maximise sales opportunities.
• Travel to customers in region as needed.

Sales & Business Development Manager

• Own the full outbound process — from first touch to booked demo.
• Build and scale lead generation across cold email and LinkedIn.
• Optimize lead funnels and landing pages for conversion.
• Manage every touchpoint with precision and consistency.
• Write and run cold email campaigns targeting DACH markets.
• Execute structured LinkedIn outreach to key decision-makers.
• Set up and improve lead funnels — no lead left behind.
• Collaborate on landing pages that convert.
• Coordinate follow-ups and prep demo calls for high close rates.

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Business Development Lead, Education Segment

B2B Business Development Manager, German-speaking – SaaS

Sales & Business Development Manager

B2B Business Development Manager – German, SaaS