Brand Manager

• Responsible for driving the successful performance of assigned product(s) by leading the development and execution of the local brand strategy and Integrated Customer Plan (ICP).
• Accountable for achieving sales and market share objectives, managing the promotional budget, ensuring launch excellence, and delivering customer-centric activation plans.
• Plays a pivotal role in fostering collaboration across Medical Affairs, Market Access, Customer Facing Functions, Communications, and other key stakeholders.
• Drives customer engagement excellence by leveraging insights, digital channels, and multichannel approaches to optimize marketing effectiveness.
• Reports directly to the Head of Therapeutic Area ILD (Portugal).

Brand Manager – Human Pharma

• Lead the development and execution of brand strategies for our original IPs across media and formats (games, comics, podcasts, digital assets, physical goods, etc).
• Own the brand lifecycle across multiple verticals, from pitch decks to launch to live ops.
• Manage external creators, agencies, and production partners to deliver world-class content that aligns with brand tone, world, and goals.
• Collaborate with internal teams (Creative, Narrative, Production, Social Media and Community) to ensure a unified identity across all channels and expressions.
• Work with our in-house and external marketing teams to craft campaigns that expand awareness, deepen engagement, and evolve each IP’s universe.
• Design go-to-market and release strategies that treat the product itself as storytelling, merging brand and narrative into a cohesive experience.
• Conduct regular brand health checks: audience insights, performance reviews, campaign retrospectives, and translate these into actionable pivots.
• Stay ahead of the curve on trends in gaming, media, tech, and culture.
• Track new platforms and narrative formats for IP expansion.
• Coordinate with legal to safeguard IP, manage licensing, and protect long-term value.
• Cultivate a collaborative, forward-thinking, globally minded work culture, one that values ideas and execution over ego.

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Brand Manager – Human Pharma

Senior Brand Manager, Gaming