Brand Manager

• Build the brand: Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story from thought leadership and case studies through to event promotion and web.
• Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity ahead of time — giving the stream and shared services a single, forward-looking view of what ships when, and keeping the brand's output consistent and coordinated across the year.
• Bring the platform narrative to life: Develop campaign themes that position UpGuard as a comprehensive platform solution, shifting the customer conversation from “solving a single problem” to “adopting a complete cyber risk ecosystem.”
• Lead brand & platform thought leadership: Partner with the Research, PR, Content and Social team to package and distribute proprietary insights and data-driven narratives that position UpGuard as the definitive authority on cyber risk.
• Own the social proof program: Run UpGuard’s customer story pipeline end-to-end — selection, production, and distribution — working with customers. Directing writers and creative to a consistent, premium standard that reinforces the platform narrative.
• Drive brand event lifecycle promotion: Develop comprehensive promotional playbooks for in-person and virtual events (Summit), focusing on high-impact pre-event promotion to drive registrations and strategic post-event content to maximize the reach and longevity of every session.
• Integrate Shared Services: Act as the stream’s liaison with all shared services (Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels.
• Measure what matters: Own brand and campaign performance reporting — defining KPIs across both brand health (awareness, authority, share of voice) and pipeline, interpreting results, and providing regular, actionable updates to the stream and leadership.

Brand Marketing Manager

• Leverage established relationships with agencies and brands in major metro areas across investment, strategy, and programmatic teams.
• Partner with internal and external stakeholders to create and lead an account plan that will exceed revenue goals for your territory.
• Possess a strong understanding of business challenges and market dynamics across the AdTech/MarTech landscape.
• Work with internal client activation teams to manage ad campaigns, ensuring delivery on campaign goals and exceeding client expectations.
• Drive a positive customer experience and nurture relationships that create new and incremental upsell opportunities.
• Develop and manage territory forecasts that accurately project revenue throughout the entire sales cycle.
• Provide management with client feedback and industry knowledge, enabling investments in product development to meet the future needs of our clients.

Director, Brand & Agency Sales

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Brand Manager II

• KnowFully Learning Group is seeking an experienced Brand Growth Manager to lead digital marketing, brand storytelling, and customer lifecycle strategies across two of our healthcare education brands: AFPA and ChiroCredit.
• This high-impact role combines certification go-to-market strategy for AFPA with continuing education engagement and renewal strategy for ChiroCredit.
• Working closely with the VP of Marketing, the Brand Growth Manager will develop and execute integrated marketing initiatives that drive audience growth, product adoption, customer retention, and revenue across aspiring fitness and nutrition professionals, certified AFPA alumni, and licensed chiropractors.
• Own growth planning and commercial performance for AFPA and ChiroCredit.
• Develop and execute quarterly and monthly marketing plans aligned with each brand's strategic objectives, including certification enrollments, CE subscription growth, and license renewals.
• Translate brand positioning into channel-specific marketing strategies across customer acquisition, engagement, conversion, and retention.
• Conduct market, competitive, and customer research to identify new growth opportunities within the fitness, wellness, and chiropractic education markets.
• Manage omnichannel marketing campaigns across paid search, paid social, SEO, retargeting, email marketing, and other digital channels.
• Lead HubSpot email marketing strategy, including audience segmentation, lifecycle campaigns, nurture sequences, and automated workflows.
• Execute, monitor, and optimize PPC campaigns across Google Ads, Microsoft Advertising, and Meta platforms.
• Collaborate with internal teams and agency partners to ensure timely execution of campaigns and initiatives.
• Oversee marketing performance of the AFPA and ChiroCredit WordPress websites.
• Develop and optimize landing pages to improve user experience, SEO rankings, and conversion performance.
• Continuously evaluate and improve customer journeys for certification programs, continuing education subscriptions, and course purchases.
• Partner with Product, Education, and Content teams to develop go-to-market strategies for new certifications, continuing education programs, and educational content.
• Collaborate on blogs, webinars, email campaigns, promotional assets, and other content tailored to each audience.
• Ensure ChiroCredit marketing materials align with CMS- and Medicare-adjacent regulatory guidance for clinical education topics.
• Ensure AFPA marketing aligns with applicable accreditation standards and avoids unsupported clinical or outcome-based claims.
• Partner with subject matter experts and internal stakeholders to maintain accurate, compliant, and on-brand messaging.
• Manage marketing budgets and external agency/vendor relationships.
• Utilize GA4, HubSpot, Looker Studio, and other reporting tools to measure campaign effectiveness and identify optimization opportunities.
• Monitor industry trends, marketing technology, and customer behaviors to continually improve performance.

Brand Growth Manager

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

Senior Brand Manager

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
• Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately contribute to the success of our clients' campaigns
• Design and facilitate workshops. Lead Tactical and Brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

Brand Manager jobs in Pennsylvania

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Brand Marketing Manager

Director, Brand & Agency Sales

Brand Manager II

Brand Growth Manager

Senior Brand Manager

EVP, Brand Strategy