Brand Manager

• Brand strategy & positioning
• Ensure brand guidelines are correctly applied across all channels and materials
• Conduct competitive and industry monitoring to identify trends and opportunities
• Contribute to market research and surveys targeting pet parents
• Help define the cross-channel editorial calendar (website, social media, email, in-app and site articles) and write content
• Collaborate with freelancers and agencies (designers, videographers) to produce creative assets
• Assist with the launch and monitoring of marketing campaigns (paid social, partnerships, etc.)
• Help create landing pages and campaign materials
• Contribute to social media management (Instagram & TikTok) and influencer strategy
• Identify and help manage partnerships with content creators and influencers

Junior Brand Marketing Manager

• Identify growth sources and create the brand strategy for next 5 years
• Lead annual marketing plan
• Build brand innovation pipeline (product & packaging innovations)
• Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities
• Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
• Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products

Brand Manager jobs in France

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Junior Brand Marketing Manager

Brand Manager