Affiliate Manager

• Own partner onboarding, activation, and acceleration across assigned regions and segments, reducing time-to-activation and improving partner time-to-revenue.
• Identify bottlenecks in the onboarding and activation journey, monitor partner progress, document findings, and create training materials and process improvements that increase partner productivity and win rates.
• Collaborate with Partner Specialists, Sales, Commercial Excellence, Pricing, Legal, and cross-functional stakeholders to resolve partner issues and embed scalable activation practices into day-to-day operations.
• Support pricing analyses for new, renewal, and upsell/cross-sell offerings in partnership channels, leveraging regional partner and market insights to drive competitive advantage.
• Contribute to the development and maintenance of PAAT playbooks, SOPs, and workflows, fostering a culture of partnership, innovation, and continuous improvement.
• Work effectively across cultures and multiple time zones alongside US-based P&A leadership and regional counterparts in NAMER and Europe.
• Support the Senior Director, PAAT on special projects and contribute to the ongoing evolution of the P&A Strategy & Operations operating model.

Partner Activation and Acceleration Specialist

• Develop and localize Wati’s partner strategy for LATAM, ensuring strong alignment with global frameworks
• Build scalable processes for partner acquisition, onboarding, enablement, and performance management
• Define and implement KPIs, reporting structure, and partner segmentation (IPP)
• Establish a structured partner lifecycle model, from recruitment to activation and growth
• Lead and develop the current partner team (hunter + farmer roles)
• Build team rituals, performance tracking, and accountability frameworks
• Coach and support the team to improve execution, productivity, and results
• Collaborate cross-functionally with Sales, Marketing, CS, and Product teams
• Own partner acquisition operation for Mexico and Latam (spanish speaking countries)
• Personally drive high-value partnerships, especially in key markets
• Build and manage a strong pipeline of agencies, resellers, and solution partners
• Identify and engage partners aligned with our Ideal Partner Profile (IPP)
• Drive partner activation, engagement, and revenue contribution
• Establish scalable models for partner enablement and co-selling
• Monitor partner performance and implement actions to increase productivity
• Build long-term relationships with strategic partners
• Act as the main point of contact between LATAM and the global partnerships team
• Adapt global initiatives, tools, and programs to local market needs
• Provide structured feedback and insights from LATAM to influence global strategy

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Partner Activation and Acceleration Specialist

Partner Team Lead – LATAM