Senior ABM Analyst

Zup Innovation

Senior ABM Analyst leading high-impact marketing strategies for diverse clients at Zup Innovation. Collaborating closely with sales to convert strategic leads into partner clients.

Posted 6/22/2026full-timeRemote • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Design and execute ABM (Account-Based Marketing) strategies focused on strategic accounts;
Plan hyper-segmented marketing campaigns to support relationship-based sales and long sales cycles;
Analyze data and interpret funnel, conversion, and revenue metrics to support strategic decision-making;
Collaborate with the sales team to ensure marketing initiatives are aligned with business objectives;
Monitor B2B market trends and propose continuous improvements to marketing activities;
Measure campaign outcomes and produce detailed performance reports.

Requirements

What you’ll need

Previous experience in ABM strategies and B2B marketing
Advanced knowledge in analyzing funnel, conversion, and revenue metrics
Experience with relationship-driven sales and long sales cycles (high average ticket)
Proficiency with automation tools and ABM campaign management platforms
Ability to measure results and generate reports.

Benefits

Comp & perks

Freedom to work from anywhere
Flexible working hours
Education allowance
Proprietary career development tool
Internal guilds and study and interest groups
Health insurance
Dental plan
24/7 telemedicine
Free online therapy
Wellhub
Extended maternity leave
Extended paternity leave
CAZ – Zuppers Support Center
Meal and food vouchers
Life insurance
Transportation allowance
Home office allowance
Childcare assistance
Phone plan allowance
Profit-sharing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

ABM strategiesB2B marketingfunnel analysisconversion metricsrevenue metricscampaign measurementreport generation

Soft Skills

collaborationstrategic decision-makingrelationship management