Product Marketing Manager – Specialist
Zup Innovation
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Conduct in-depth research to quantify the addressable market (TAM/SAM/SOM) for new service lines. Interview customers and prospects to identify Digital Transformation trends and "white spaces" where Zup can operate with a competitive advantage;
- Develop and iterate pricing models for services (e.g., value-based pricing, fixed scope, capacity squads), ensuring competitiveness and healthy margins, avoiding simple hourly billing;
- Convert tacit knowledge and customized deliverables into frameworks and off-the-shelf service offerings to facilitate sales and scale delivery;
- Translate complex technical concepts and consulting methodologies into clear, high-value commercial messages for C-level executives and technology decision-makers;
- Create battlecards, pitch decks, and ROI calculators that equip the sales team to sell complex consultative solutions against major market players;
- Lead win/loss interviews and business analyses to feed back into offering strategy and refine the sales pitch.
Requirements
- Experience in go-to-market for B2B services, product marketing, or strategy, with exposure to technology services, consulting, or complex B2B solutions;
- Knowledge of market sizing and pricing, including methodologies for market sizing (TAM/SAM/SOM) and defining service pricing strategies;
- Analytical capability to interpret financial data, project margins, and sales funnel metrics;
- Experience creating and developing go-to-market materials and market studies;
- Ability to autonomously validate new service hypotheses, from research through to launch execution;
- Advanced or fluent English.
Benefits
- Freedom to work from anywhere
- Flexible hours
- Education allowance
- In-house career development tool
- Internal guilds and study/interest groups
- Health insurance
- Dental plan
- Partnerships for discounted medications
- 24/7 telemedicine
- Free online therapy
- Wellhub
- Extended maternity leave
- Extended paternity leave
- CAZ – Zuppers Support Center
- Meal and food vouchers
- Life insurance
- Transportation voucher
- Home office allowance
- Childcare allowance
- Phone plan allowance
- Profit-sharing and results participation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market sizingpricing modelsvalue-based pricingfinancial data analysissales funnel metricsgo-to-market strategyconsulting methodologiesROI calculatorsB2B solutionsservice pricing strategies
Soft skills
analytical capabilitycommunicationautonomystrategic thinkingcustomer interviewingpresentation skillscollaborationproblem-solvingadaptabilityleadership