Senior Lifecycle Marketing Specialist

Zillow

B2B lifecycle marketer driving demand for Zillow Rentals through full-funnel programs and collaboration with sales and marketing teams. This role enhances pipeline performance and accelerates partner growth.

Posted 5/31/2026full-timeRemote • California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington • 🇺🇸 United StatesSenior💰 $90,900 - $145,100 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Design and execute scalable lifecycle programs spanning MQL → SQL → Opportunity → Closed-Won → Retention
Diagnose conversion gaps and friction points across the funnel and implement data-backed improvements
Improve pipeline velocity, lead-to-opportunity conversion, and revenue contribution
Develop segmented, multi-touch nurture programs aligned to buying stage, persona, and cohort
Create re-engagement campaigns to activate stalled or aging leads
Continuously test messaging, timing, channel mix, and offers to improve performance
Partner with Event Marketing and Demand Gen to maximize event ROI
Design pre-event, at-event, and post-event nurture streams
Operationalize event lead capture, scoring, segmentation, and pipeline follow-up
Scope and implement automated lifecycle journeys within Salesforce/Pardot, Marketo, HubSpot, or similar platforms
Leverage dynamic content and cohort-based personalization strategies
Collaborate cross-functionally to ensure accurate tracking and reporting
Use pipeline metrics, attribution reporting, and lifecycle dashboards to evaluate impact and merchandise efforts
Translate insights into clear recommendations and optimization roadmaps
Tie marketing activity directly to pipeline and revenue outcomes.

Requirements

What you’ll need

3–5+ years of B2B lifecycle, CRM, or demand generation experience in a revenue-driven organization
Strong working knowledge of B2B funnel mechanics, pipeline metrics, lifecycle stage definitions, and revenue attribution
Demonstrated experience building and optimizing segmented automated nurture programs that convert
Event marketing campaigns
Hands-on experience with a B2B marketing automation platform (Salesforce/Pardot, Marketo, HubSpot, etc.)
Proven track record of improving MQL-to-SQL conversion, accelerating pipeline velocity, or increasing closed-won rates
Strong analytical mindset; comfortable working with tools like GA, Databricks, Salesforce reporting, or similar
Experience building and troubleshooting HTML email templates and writing marketing copy.
Comfortable operating in ambiguity and building programs from the ground up
Strong cross-functional collaborator with Sales, Product Marketing, and Marketing Operations
Clear, confident communicator with strong project management skills.

Benefits

Comp & perks

Equity awards based on experience, performance, and location

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B lifecycleCRMdemand generationpipeline metricslifecycle stage definitionsrevenue attributionautomated nurture programsHTML email templatesmarketing copydata-backed improvements

Soft Skills

analytical mindsetcross-functional collaborationclear communicationproject managementoperating in ambiguity