Brand Marketing Manager

Zillow

Brand Marketing Manager supporting B2B marketing strategy at Zillow. Collaborating cross-functionally for integrated campaign development and execution.

Posted 5/13/2026full-timeRemote • California, Colorado, Connecticut, District of Columbia, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, Ohio, Rhode Island, Vermont, Washington • 🇺🇸 United StatesSeniorLead💰 $109,000 - $174,000 per yearWebsite

About the role

Key responsibilities & impact

serve as the marketing strategy lead supporting our B2B line of business.
lead the development, integration, execution, optimization and reporting of marketing efforts for our partner audience.
lead the creation of marketing briefs by pulling research, insights, and business data to provide valuable inputs.
write briefs that align with our business objectives and customer insights.
build the integrated marketing plan by reviewing proposed tactics from teams.
facilitate collaboration across teams to support each others’ tactics.
oversee timelines and ensure all information is gathered from various channels.
conduct weekly syncs to keep tactics on track, consolidate stakeholder feedback, and ensure timely delivery of assets.
analyze data to derive insights and identify optimization opportunities.

Requirements

What you’ll need

8+ years of related experience with a Bachelor’s degree; or 6+ years and a Master’s degree; or equivalent experience.
strong track record of driving breakthrough integrated marketing campaigns that achieve business results.
exceptional collaboration and communication skills, with the ability to work cross-functionally.
skilled at developing strong relationships with cross-functional partners.
great at deriving meaningful insights from data to optimize campaigns to produce impact.
implement processes cross-functionally that enable collaboration and drive work forward.
experience working on a B2B business and understand lead generation and conversion, working with sales enablement teams and other partners.
understand various channels and the roles they play within an integrated campaign including, but not limited to, paid media, email, web, brand social, events, activations, content marketing, etc.
comfortable talking to channel teams and creative teams, can translate effortlessly between the two.
experience developing comms strategies and messaging frameworks, understanding the right message to be delivered across channels.

Benefits

Comp & perks

equity awards based on factors such as experience, performance and location

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketing campaignsdata analysismarketing strategy developmentlead generationconversion optimizationcommunication strategiesmessaging frameworkscollaboration processescampaign optimizationmarketing briefs creation

Soft Skills

collaborationcommunicationrelationship buildingcross-functional teamworkinsight derivationstakeholder managementtimelinessfacilitationadaptabilityproblem-solving