Product Marketing Manager

Zillow

Product Marketing Manager at Zillow developing marketing strategies for partner adoption and business growth. Collaborating across teams to translate customer insights into actionable plans and market strategies.

Posted 4/15/2026full-timeRemote • California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington • 🇺🇸 United StatesSeniorLead💰 $118,600 - $189,400 per yearWebsite

About the role

Key responsibilities & impact

Develop marketing and go-to-market strategies in partnership with product teams and marketing channel owners to support partner adoption and business growth
Lead cross-functional coordination across the product roadmap, including launch planning, internal readiness, and stakeholder visibility
Create and refine messaging, positioning, and value propositions for partner-facing products, programs, and experiences
Partner with product and business operations to inform roadmap priorities, product strategy, and the overall partner experience
Build a deep understanding of agent and partner needs through research, performance data, and field feedback, and use those insights to shape strategy
Collaborate with field marketing, web, and lifecycle teams to translate product value into clear, effective customer communications
Act as an internal advocate for your product area, helping teams align around customer needs, business goals, and go-to-market priorities

Requirements

What you’ll need

8+ years of product marketing experience, ideally supporting B2B products, programs, or platforms from early development through launch and growth
Experience developing positioning, messaging, and value propositions that drive acquisition, adoption, and retention
Demonstrated success aligning cross-functional teams around a shared strategy and helping bring complex work to market
Strong research and analytical skills, with the ability to turn qualitative and quantitative inputs into actionable insights
Excellent communication and project management skills, with the ability to influence across teams and levels
A customer-centric, hypothesis-driven mindset and a thoughtful approach to strategy, execution, and collaboration.

Benefits

Comp & perks

Equity awards based on factors such as experience, performance and location

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategiespositioningmessagingvalue propositionscross-functional coordinationresearchanalytical skillsproject managementcustomer communications

Soft Skills

communicationinfluencecollaborationcustomer-centric mindsethypothesis-driven approachstrategic thinkingexecutionleadershiporganizational skillsstakeholder management