Product Marketing Manager
Zillow
full-time
Posted on:
Location Type: Remote
Location: California • Connecticut • United States
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Salary
💰 $118,600 - $189,400 per year
About the role
- Develop marketing and go-to-market strategies in partnership with product teams and marketing channel owners to support partner adoption and business growth
- Lead cross-functional coordination across the product roadmap, including launch planning, internal readiness, and stakeholder visibility
- Create and refine messaging, positioning, and value propositions for partner-facing products, programs, and experiences
- Partner with product and business operations to inform roadmap priorities, product strategy, and the overall partner experience
- Build a deep understanding of agent and partner needs through research, performance data, and field feedback, and use those insights to shape strategy
- Collaborate with field marketing, web, and lifecycle teams to translate product value into clear, effective customer communications
- Act as an internal advocate for your product area, helping teams align around customer needs, business goals, and go-to-market priorities
Requirements
- 8+ years of product marketing experience, ideally supporting B2B products, programs, or platforms from early development through launch and growth
- Experience developing positioning, messaging, and value propositions that drive acquisition, adoption, and retention
- Demonstrated success aligning cross-functional teams around a shared strategy and helping bring complex work to market
- Strong research and analytical skills, with the ability to turn qualitative and quantitative inputs into actionable insights
- Excellent communication and project management skills, with the ability to influence across teams and levels
- A customer-centric, hypothesis-driven mindset and a thoughtful approach to strategy, execution, and collaboration.
Benefits
- Equity awards based on factors such as experience, performance and location
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market strategiespositioningmessagingvalue propositionscross-functional coordinationresearchanalytical skillsproject managementcustomer communications
Soft Skills
communicationinfluencecollaborationcustomer-centric mindsethypothesis-driven approachstrategic thinkingexecutionleadershiporganizational skillsstakeholder management