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About the role
Key responsibilities & impact- Own GTM strategy and execution for key products, features, or verticals, including launches, releases, and market expansion initiatives
- Develop and refine product positioning and messaging that clearly articulates differentiated value to target customers
- Lead customer, market, and competitive research to inform strategy, messaging, and product direction
- Define and evolve customer personas and journeys to guide segmentation, targeting, and campaign development
- Partner with demand generation to design and support campaigns that drive pipeline, with increasing ownership over strategy and performance
- Drive and support ABM initiatives for high-value accounts in close partnership with Sales
- Establish and track key performance metrics (e.g., pipeline contribution, conversion rates, adoption) and use insights to optimize GTM efforts
- Collaborate cross-functionally with Product and Sales to ensure alignment on priorities, messaging, and execution
- Lead sales enablement efforts, developing high-impact tools such as pitch decks, battlecards, and solution narratives
Requirements
What you’ll need- 7–10 years of marketing experience, with a strong focus on product marketing in a B2B or SaaS environment
- Proven experience owning and executing GTM strategies for product launches and feature releases
- Strong experience with ABM and demand generation, working closely with Sales to drive pipeline
- Deep understanding of customer research, segmentation, and competitive positioning
- Demonstrated ability to translate complex technical concepts into clear, compelling messaging
- Experience developing sales enablement content and supporting revenue teams
- Proficiency with marketing automation, CRM, and analytics tools (HubSpot preferred)
- Strong strategic thinking paired with a willingness to execute hands-on
- Excellent cross-functional collaboration and communication skills
- Highly organized and able to manage multiple priorities in a fast-paced environment
- Bachelor’s degree in Marketing, Business, Communications, or a related field
Benefits
Comp & perks- Target annual bonus of 12%
- Eligibility for stock options
- Equal opportunity employer
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM strategyproduct marketingABMdemand generationcustomer researchsegmentationcompetitive positioningsales enablement contentmarketing automationanalytics
Soft Skills
strategic thinkingcross-functional collaborationcommunicationorganizational skillshands-on executionability to manage multiple priorities
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications