Content Marketing Manager, CRM

Zasta

Content Marketing Manager at Zasta shaping CRM communications through creative content strategies. Collaborating closely with teams to enhance engagement and brand loyalty in the finance sector.

Posted 6/8/2026full-timeBerlin • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop cross-channel content strategies
Create content for email, push and SMS
Collaborate with CRM, design and marketing teams
Monitor and report on relevant KPIs to inform content development

Requirements

What you’ll need

At least 5 years in content marketing or copywriting — ideally with a CRM focus
Good sense of layout and tone of voice
Experience in a B2C context is a plus
Ability to present complex topics clearly and engagingly
Creative storytelling with a strong focus on performance and impact

Benefits

Comp & perks

30 days vacation per year
Flexible working hours
Regular team events
Option to work remotely for up to 4 consecutive weeks from within Europe

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingcopywritingcross-channel content strategiesemail content creationpush notification content creationSMS content creationKPI monitoringcontent development

Soft Skills

collaborationpresentation skillscreative storytellingclear communicationengagement