Customer Life Cycle Growth Manager

Yourgi Pet

Lifecycle Growth Manager at Yourgi managing communication strategies for pet care services. Enhancing user retention and driving customer engagement through strategic marketing.

Posted 7/29/2026full-timeRemote • Alabama, Arizona, Illinois, Kansas, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing and retention strategies, with a focus on improving key metrics such as repeat purchase rates and customer lifetime value. Proficient in building and owning marketing platforms and segmentation logic to create personalized, multi-channel customer journeys.

Highest-signal resume keywords

Lifecycle MarketingRetention MarketingKlaviyo ExpertiseCohort AnalyticsBehavioral Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingRetention MarketingCohort AnalyticsBehavioral SegmentationReferral Program DesignLTV ExpansionChurn ReductionSegmentation LogicJourney ArchitectureMulti-Channel Campaigns

Soft Skills

Problem SolvingCollaborationAdaptability

Tools & Technologies

KlaviyoBrazeIterableCRM Platforms

Industry Keywords

Two-Sided MarketplaceConsumer AppSubscription ModelGross Bookings ValueCustomer Engagement

About the role

Key responsibilities & impact

Spend the majority of your time deploying and measuring high-impact campaigns that build deep trust with our pet parents and professionals.
Collaborate across the team to ensure the journey from signup through repeat booking is cohesive, on-brand, and trackable to Gross Bookings Value (GBV).
Partner with Product to deliver dynamic, value-driven experiences—utilizing AI-driven content, localized updates, and targeted provider matches.
Act as an interconnected problem solver within the marketing function to ensure our communications deliver genuine value rather than just discounts, setting the Yourgi brand apart from the competition.

Requirements

What you’ll need

3-5+ years in lifecycle marketing, CRM, or retention marketing — ideally at a marketplace, subscription, or consumer app where repeat behavior (not just acquisition) was the core KPI.
Proven track record improving a specific retention metric — repeat purchase/booking rate, churn reduction, LTV expansion, etc.
Hands-on platform ownership — not just "used a CRM" but built and owned the segmentation logic, journey architecture, and send calendar independently.
Comfort operating with ambiguity in an early-stage/startup environment — Yourgi is 5 markets in, still building infrastructure, experience advocating for investments is a must
Two-sided marketplace experience (nice-to-have, not required) — understanding that you're building trust with both pet parents and Yourgi Pros is a meaningfully different skill than single-sided consumer lifecycle work.
Lifecycle marketing platform expertise (Klaviyo, Braze, Iterable, or similar) — hands-on experience building segmented, triggered, multi-channel journeys (email/SMS/push), not just campaign sends.
Retention and cohort analytics — comfort defining and tracking metrics like second-booking rate, ABPU, and cohort-based LTV; ability to build/read dashboards without heavy reliance on a data team.
Behavioral segmentation & personalization — experience using customer data (booking history, engagement signals) to trigger relevant, timely comms rather than blanket promotions.
Referral and loyalty program design — knowledge of what actually drives referral behavior (timing, incentive structure, and referral conversion paths, directly tied to your 180-day goal.

Benefits

Comp & perks

Health, vision, dental, long & short-term disability, and life insurance
A startup mentality company with stable private equity funding
401k match
Pet care discounts
Flexible time off
Parental leave
Opportunity to grow your career with a network of like-minded professionals