Senior Account Manager – Influencer Marketing, Brand Strategy, Campaign Lead

YKONE

Senior Account Manager for Influencer Marketing at Ykone managing major brands and campaign strategies. Leading end-to-end marketing activities and collaborating with global teams for impactful projects.

Posted 6/29/2026full-timeMünchen • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in influencer marketing with a focus on strategic planning, budget management, and performance analysis across platforms like TikTok, Instagram, and YouTube. Proven ability to lead teams, manage client relationships, and optimize campaigns to achieve business objectives.

Highest-signal resume keywords

Influencer Marketing ManagementStrategic PlanningBudget ManagementPerformance AnalysisDACH Market Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer MarketingCampaign ArchitectureKPI ManagementBudget AllocationData AnalysisForecastingClient Relationship ManagementProject ManagementStrategic ThinkingCreator Partnerships

Soft Skills

LeadershipCommunicationNegotiationPrioritizationProblem-Solving

Tools & Technologies

TikTokInstagramYouTube

Industry Keywords

FMCGBeautyFashionLifestyleLuxuryTech-Lifestyle

About the role

Key responsibilities & impact

You manage well-known brands across FMCG, beauty, fashion and lifestyle, and report directly to our Client Partners
You act as a strategic sparring partner for several of the most important brands in our portfolio
You anticipate your clients’ needs, develop annual strategies, plan result-driven budgets, and negotiate so that the brand, creators and YKONE all win
You take ownership of client outcomes
You lead the influencer marketing activities for your accounts end-to-end and serve as the primary senior-level point of contact for our clients — from annual planning to performance analysis
You develop annual strategies and campaign architectures that contribute to business objectives
You plan budgets across individual campaigns and annual scopes, allocate to creators, platforms and formats, and proactively adjust when the data suggests it
With your instinct for brands and creators, you bring the right partners together
You are confident working with KPIs, prepare forecasts, analyze reports and use insights to continuously optimize campaigns
You keep a clear head even when managing many parallel projects and prioritize efficiently
You lead Influencer Marketing Managers and interns, ensure structured briefings and support their professional development

Requirements

What you’ll need

At least 3 years of full-time experience in influencer marketing (agency or brand side); internships not included
Experience with major clients (ideally FMCG, beauty, luxury, lifestyle or tech-lifestyle) and responsibility for six- to seven-figure budgets
Strategic thinking: you build annual strategies that support business goals
Deep platform expertise in TikTok, Instagram and YouTube
Knowledge of the DACH market: you are well-connected and know which creators fit our clients’ objectives

Benefits

Comp & perks

Work with international top-tier brands and budgets that truly make an impact
Decision-making autonomy in your accounts and a direct line to management
International collaboration with the YKONE teams in Paris, Milan, London and other cities
Office-first in Munich, with flexibility: home office possible and remote work options available depending on your personal situation
28 days of vacation, MacBook, iPhone, and Egym/Wellfit membership
Structured onboarding and clear development paths, both professionally and in leadership responsibilities