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About the role
Key responsibilities & impact- Own the personal banking / consumer wallet product end-to-end, with adoption and active usage as your primary success metrics.
- Define and execute the strategy to drive wallet activation, funding, and repeat transactions — both within the super app (rides, deliveries) and in external use cases (P2P, bill payments, merchant payments).
- Design acquisition and activation funnels in partnership with growth and marketing; identify and remove the friction points that stop users from funding and using the wallet.
- Deeply understand the Algerian consumer — cash habits, trust barriers, and the behavioural shifts required to move people from cash to digital money.
- Run discovery: customer interviews, journey mapping, prototyping, and experiments to validate what will actually drive adoption at scale.
- Translate customer insights into a prioritised roadmap of features and experiments, tested with real users in market.
- Partner with engineering and design to ship high-quality consumer experiences — onboarding, KYC, top-up, send/receive, and transaction history — that feel effortless and trustworthy.
- Leverage Yassir’s existing super app surfaces (ride-hailing, delivery, agent network) as distribution channels for wallet adoption.
- Instrument the product with analytics; use funnel data, cohort retention, and transaction behaviour to make evidence-based decisions.
- Synthesise business, market, and customer needs into strategic, evidence-based recommendations for leadership.
- Facilitate agile ceremonies and keep the squad delivering against roadmap and quality goals.
Requirements
What you’ll need- Minimum 5 years of product management experience, with a strong track record in B2C fintech, digital banking, wallets, or payments.
- Proven experience driving consumer adoption and engagement of a financial product — you have moved activation, retention, or transaction metrics, not just shipped features.
- A track record of launching and scaling consumer-facing digital products (B2C).
- Strong grasp of acquisition, activation, retention, referral, and revenue — and how to design a product that grows across that funnel.
- Experience with growth mechanics: onboarding optimisation, funnel analysis, experimentation, and retention loops.
- Understanding of the technical aspects of digital product development, with the ability to work closely with engineers and get the best out of them.
- Ability to create and run a customer discovery process — interviews, journey mapping, and ideation workshops — to surface real user pains and opportunities.
- Strong understanding of value proposition design and what makes a consumer product succeed.
- Ability to integrate analytics into a product to generate actionable insight, and to define the right metrics for a consumer wallet.
- Excellent verbal and written communication, with the ability to influence stakeholders at all levels; presentation and storytelling skills.
- Strong design sense and the ability to collaborate with designers to produce great consumer experiences.
- Knowledge of modern development practices like agile and scrum.
- Dependable, enthusiastic, curious, with great energy and the ability to thrive in a fast-paced, dynamic environment.
- Based in Cairo, Egypt (required).
- Native Arabic speaker with fluent English; French is a huge plus.
Benefits
Comp & perks- Salary commensurate with experience
- Health insurance
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2C FintechDigital BankingWalletsPaymentsOnboarding OptimisationFunnel DesignAnalytics IntegrationValue Proposition DesignExperimentationRetention Loops
Soft Skills
Excellent CommunicationInfluencing StakeholdersPresentation SkillsStorytellingCuriosity