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Yassir

Senior Product Manager – Personal Banking

Yassir

Senior Product Manager overseeing the consumer wallet within Yassir's super app in Egypt. Focused on driving adoption and enhancing financial services for users.

Posted 7/2/2026full-timeCairo • 🇪🇬 EgyptSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management for consumer-facing fintech solutions, focusing on driving adoption, engagement, and retention through strategic insights and analytics. Proficient in customer discovery processes and collaboration with engineering and design teams to deliver high-quality digital banking experiences.

Highest-signal resume keywords
Product Management ExperienceConsumer Adoption StrategiesFunnel AnalysisCustomer Discovery ProcessAgile Methodologies

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
B2C FintechDigital BankingWalletsPaymentsOnboarding OptimisationFunnel DesignAnalytics IntegrationValue Proposition DesignExperimentationRetention Loops
Soft Skills
Excellent CommunicationInfluencing StakeholdersPresentation SkillsStorytellingCuriosity
Tools & Technologies
AgileScrumCustomer Journey MappingPrototypingUser Testing
Industry Keywords
Consumer WalletDigital MoneyCash HabitsUser EngagementMarket Insights

About the role

Key responsibilities & impact
  • Own the personal banking / consumer wallet product end-to-end, with adoption and active usage as your primary success metrics.
  • Define and execute the strategy to drive wallet activation, funding, and repeat transactions — both within the super app (rides, deliveries) and in external use cases (P2P, bill payments, merchant payments).
  • Design acquisition and activation funnels in partnership with growth and marketing; identify and remove the friction points that stop users from funding and using the wallet.
  • Deeply understand the Algerian consumer — cash habits, trust barriers, and the behavioural shifts required to move people from cash to digital money.
  • Run discovery: customer interviews, journey mapping, prototyping, and experiments to validate what will actually drive adoption at scale.
  • Translate customer insights into a prioritised roadmap of features and experiments, tested with real users in market.
  • Partner with engineering and design to ship high-quality consumer experiences — onboarding, KYC, top-up, send/receive, and transaction history — that feel effortless and trustworthy.
  • Leverage Yassir’s existing super app surfaces (ride-hailing, delivery, agent network) as distribution channels for wallet adoption.
  • Instrument the product with analytics; use funnel data, cohort retention, and transaction behaviour to make evidence-based decisions.
  • Synthesise business, market, and customer needs into strategic, evidence-based recommendations for leadership.
  • Facilitate agile ceremonies and keep the squad delivering against roadmap and quality goals.

Requirements

What you’ll need
  • Minimum 5 years of product management experience, with a strong track record in B2C fintech, digital banking, wallets, or payments.
  • Proven experience driving consumer adoption and engagement of a financial product — you have moved activation, retention, or transaction metrics, not just shipped features.
  • A track record of launching and scaling consumer-facing digital products (B2C).
  • Strong grasp of acquisition, activation, retention, referral, and revenue — and how to design a product that grows across that funnel.
  • Experience with growth mechanics: onboarding optimisation, funnel analysis, experimentation, and retention loops.
  • Understanding of the technical aspects of digital product development, with the ability to work closely with engineers and get the best out of them.
  • Ability to create and run a customer discovery process — interviews, journey mapping, and ideation workshops — to surface real user pains and opportunities.
  • Strong understanding of value proposition design and what makes a consumer product succeed.
  • Ability to integrate analytics into a product to generate actionable insight, and to define the right metrics for a consumer wallet.
  • Excellent verbal and written communication, with the ability to influence stakeholders at all levels; presentation and storytelling skills.
  • Strong design sense and the ability to collaborate with designers to produce great consumer experiences.
  • Knowledge of modern development practices like agile and scrum.
  • Dependable, enthusiastic, curious, with great energy and the ability to thrive in a fast-paced, dynamic environment.
  • Based in Cairo, Egypt (required).
  • Native Arabic speaker with fluent English; French is a huge plus.

Benefits

Comp & perks
  • Salary commensurate with experience
  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities