Performance Marketing Lead

Yalent

Performance Marketing Lead driving AllCare’s senior-care demand through paid media, SEO, and automation. Building measurable acquisition funnels, lifecycle programs, analytics, and conversion optimization.

Posted 8/13/2026full-timeRemote • 🇪🇬 EgyptSenior💰 $2,500 - $2,700 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing, including SEO, SEM, and marketing automation, with a strong focus on data-driven decision-making and campaign optimization. Proven ability to manage budgets, track performance metrics, and collaborate across teams to align marketing strategies with business goals.

Highest-signal resume keywords

Performance MarketingGoogle AdsGA4 AnalyticsMarketing AutomationSEO Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOSEMPaid MediaLifecycle ProgramsAudience SegmentationROI AnalysisBudget ManagementContent MarketingLead ScoringAttribution Tracking

Soft Skills

Excellent Written CommunicationExcellent Verbal Communication

Tools & Technologies

Google AdsMeta AdsGA4AhrefsSEMrushSearch ConsoleHubSpotMarketoPardot

Industry Keywords

Healthcare MarketingSenior CareB2B Lead GenerationMulti-Location SEORegulated Industry

About the role

Key responsibilities & impact

Own AllCare's performance marketing across SEO, SEM/paid media, and marketing automation from strategy through daily execution, tied to pipeline, CPA, and growth targets
Build, run, and optimize paid campaigns across Google Ads, Microsoft/Bing, Meta, and LinkedIn
Manage paid-media budgets, bidding, audience segmentation, and ROI
Lead technical, on-page, content, and local SEO for senior care and chronic care management markets and service-area pages
Design and run lifecycle and lead-nurture programs using marketing automation platforms
Integrate CRM, email, lead scoring, and workflows to move inquiries to enrolled facilities and patients
Establish tracking, attribution, and dashboards using GA4 and related tools
Report on CAC, conversion, and channel ROI and act on performance data
Partner with content, design, and development teams to ship landing pages and A/B test creative, messaging, and funnels
Run compliant campaigns appropriate for healthcare and senior and patient audiences
Collaborate with clinical, operations, content, and leadership teams to align marketing with care delivery

Requirements

What you’ll need

7+ years of hands-on performance marketing experience (84 months minimum)
Documented record of personally building and scaling paid, SEO, and lifecycle programs
Experience at leading, high-growth technology or consumer-scale companies
Current expertise with Google Ads and Meta Ads
Expertise with GA4 and analytics/attribution
Experience with Ahrefs, SEMrush, and Search Console
Experience with HubSpot, Marketo, or Pardot
Ability to own the full marketing function, setting strategy and executing independently
Fluency in budgets, CAC/LTV, and ROI
Excellent written and verbal English
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent proven experience
Nice to have: US-market, healthcare, senior-living, regulated-industry, B2B lead-generation, multi-location/local-SEO, or 0→1 startup experience

Benefits

Comp & perks

Competitive package of USD $2,500–$2,700 per month (base plus performance bonus), with additional upside tied to results
Monday–Friday, 9:00 AM – 5:00 PM PST
US holiday calendar — you're off when your facilities are off (Thanksgiving, Christmas, Memorial Day, Labor Day, and more)
Health benefits
Paid time off