Director of Marketing

XYPN

Director of Marketing developing member growth strategies at XYPN through marketing initiatives. Collaborating with various departments to enhance engagement and conversion.

Posted 4/30/2026full-timeRemote • Arizona, California, Colorado, Florida, Illinois, Massachusetts, Minnesota, Montana, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah • 🇺🇸 United StatesLead💰 $96,000 - $129,600 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute the marketing strategy that drives member growth, engagement, and long-term value.
Ensure we attract the right advisors, convert them into members, and engage them throughout their lifecycle, shaping and strengthening our reputation in the market along the way.
Bring together brand, demand generation, content, and lifecycle communications within a small, high-performing team.
Identify where we invest, where we experiment, and how we measure success.
Work with the VPs of Emerald and Sapphire to set marketing strategy and define positioning.
Collaborate closely with Sales, Sales & Marketing Operations, Member Success, and Product to translate business goals into clear marketing priorities and ensure alignment across the funnel.

Requirements

What you’ll need

5+ years of experience owning marketing outcomes across the funnel, including acquisition, conversion, and engagement, not just individual channels.
A track record of defining strategy and driving execution in an environment, where you’ve had to prioritize, make tradeoffs, and focus on what matters most.
Strong judgment in deciding where to invest, what to test, and how to measure success, with the ability to make decisions without perfect information.
Experience connecting brand, demand generation, and lifecycle efforts into a cohesive approach that breaks through the noise and drives measurable results.
Ability to shape and strengthen a reputation through PR, developing narratives and guiding execution.
Comfort operating as a hands-on leader, able to set direction while also stepping in to move work forward when needed.
Experience leading and developing small, multidisciplinary teams, creating clarity, focus, and accountability.
A clear, practical understanding of how marketing drives growth, including funnel dynamics, conversion, and customer lifecycle.
Strong communication skills, with the ability to translate complex ideas into clear messaging and align cross-functional partners.
A bias toward action, paired with the ability to step back, assess what’s working, and adjust course.
Legally authorized to live and work in the United States without present or future need for sponsorship.

Benefits

Comp & perks

Unlimited vacation days to maintain work-life harmony (we require that you take a minimum of 3 weeks of vacation per year)
9 paid holidays (we offer flexible holidays!)
401(k) with match; you put in 6%, and we put in 4.5%.
12 weeks paid parental leave for the birth or adoption of a child.
Health insurance w/ employer contribution.
Dental, Vision, Voluntary Life and AD&D, and Accident insurance options.
Pet insurance availability
Health Savings & Flex Spending (Health, Limited & Dependent Care) Accounts available
Employer-paid Life and AD&D insurance.
Employer-paid Long Term Disability coverage.
Up to $150/month to cover the cost of working with a financial planner, plus up to $500 toward the upfront fee.
$2000/year (prorated by start date) to put towards professional development
$250/quarter to spend on yourself specific to our core value of "Be Well Being You.”
$500 donated to a non-profit organization of your choice when you volunteer 40 hours within the calendar year.
A sabbatical program that includes a cash bonus and extra time off at 5, 10, and 15 years.
Subsidized employer-sponsored childcare through our internal child care program. (Subject to availability)
Various Gym discounts
Company-owned laptop computer provided (Apple Products).

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategymember growthengagementdemand generationcontent marketinglifecycle communicationsacquisitionconversionmeasurable resultsfunnel dynamics

Soft Skills

strong judgmentdecision makinghands-on leadershipteam developmentclarityfocusaccountabilitystrong communicationability to assessbias toward action