Content Manager

Xero

Planday is hiring a Nordics Content Manager to define content strategy for Denmark, Norway, and Sweden. Lead content creation and management focusing on regional relevance and brand alignment.

Posted 7/17/2026full-time🇩🇰 DenmarkMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content strategy and creation tailored for the Nordic region, with a strong focus on audience insight and brand alignment. Proficient in developing high-quality, engaging content across various formats while maintaining a consistent organic presence on platforms like LinkedIn.

Highest-signal resume keywords

Content StrategyB2B SaaS ExperienceStrong Writing and EditingOrganic LinkedIn ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingEditorial SkillsAudience Insight AnalysisSEO UnderstandingContent Performance Measurement

Soft Skills

CreativityOwnershipCuriosityEditorial Judgement

Tools & Technologies

CanvaAdobe Creative SuiteCapCut

Industry Keywords

Nordic MarketBrand StorytellingCustomer InsightCampaign SupportContent Calendar Management

About the role

Key responsibilities & impact

Lead content strategy for the Nordic region, ensuring it reflects both overall brand direction and the realities of local markets.
Identify content opportunities based on commercial priorities, audience needs, product stories, customer insight and market context.
Shape a Nordic-first approach to content creation, deciding when central campaigns can be used effectively and when the region needs something more tailored or original.
Create original content for Nordic audiences across social, web, email, video and campaign-support formats.
Write and edit a wide range of content including social copy, campaign assets, landing page copy, scripts, customer stories, light editorial content and sales-support materials.
Own and maintain Nordic content calendars aligned to launches, campaigns, events and key market moments.
Develop a consistent organic content rhythm that balances brand storytelling, product proof points, customer stories and thought leadership — with a focus on genuine creative quality over volume.
Stay close to regional market dynamics, customer behaviour, channel trends and competitor activity to inform stronger content decisions.

Requirements

What you’ll need

Around 5 years' experience in content marketing, content strategy, editorial or social/content roles, ideally within B2B SaaS or a technology-led business.
Able to think beyond individual assets and shape content direction based on audience insight, business priorities and market context.
A strong writer and editor with experience creating clear, engaging, high-quality content across multiple formats and channels.
Confident deciding when to adapt central content and when to create something more locally relevant from scratch.
A creative at heart, with experience owning a brand's organic LinkedIn presence — from planning and writing to publishing and tracking what resonates. Understands what makes content genuinely land on the platform, not just what fills the calendar. No paid media experience required.
Comfortable working cross-functionally with Brand, Product Marketing, Regional Marketing, Sales and Design, and able to influence shared priorities.
Uses insight, audience understanding and content performance data to improve quality and effectiveness over time.
Familiarity with content, design or editing tools such as Canva, Adobe Creative Suite, CapCut or similar. A basic understanding of SEO and website content performance is a plus.
Strong ownership, curiosity, editorial judgement and a clear sense of what good content looks like.

Benefits

Comp & perks

pension, health insurance, inclusive support for new parents and generous vacation
On top of your annual base salary, you are offered to be part of an Employee Share Plan
Growth and progression opportunities – we want you to grow with us
Flexible remote work
Strong social culture with lots of team and company activities
Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe
Healthy work-life balance and autonomous approach to work. We trust in you and your abilities