Senior Manager, ABM

Xero

Senior Manager, ABM leading Xero's account-based marketing strategy and building an AI-powered marketing engine. Collaborating with sales and cross-functional teams to achieve pipeline and revenue goals.

Posted 7/13/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $155,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing account-based marketing strategies within a B2B SaaS environment, leveraging marketing technology platforms and AI-driven automation to enhance pipeline generation and stakeholder engagement.

Highest-signal resume keywords

Account-Based Marketing StrategyMarketing Technology PlatformsAI-Powered AutomationAnalytical CapabilityCommunication Skills

ATS Keywords

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Hard Skills

Account-Based MarketingPipeline GenerationData AnalysisWorkflow AutomationB2B Marketing

Soft Skills

Exceptional CommunicationStakeholder Engagement

Tools & Technologies

DemandbaseSalesforceClay

Industry Keywords

B2B SaaSCloud DataFintechMulti-Stakeholder Decision-MakingComplex Buying Cycles

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Design, establish, and manage Xero's global account-based marketing strategy as Senior ABM Manager.
Drive the multi-year strategic vision for 1-to-Many, 1-to-Few, and 1-to-1 programmes.
Build an automated, AI-powered marketing engine aligning with our outbound sales efforts to generate a high-performing pipeline.
Hold shared accountability for pipeline and revenue generation across key enterprise and accounting partner channels.
Work cross-functionally with sales, performance marketing, content, martech, and finance to deliver unified, revenue-driving campaigns.

Requirements

What you’ll need

Proven background in building and scaling account-based marketing programmes integrated within a fast-paced B2B SaaS environment.
Extensive hands-on experience with marketing technology platforms like Demandbase, Salesforce, and Clay is essential.
Early adopter mindset regarding AI utilities, enabling design of automated workflows that personalise outreach at scale.
Deep understanding of complex buying cycles and multi-stakeholder decision-making in the cloud data or fintech landscape.
Exceptional communication skills to update senior stakeholders and secure executive buy-in for programmatic changes.
Strong analytical capability to digest data easily and translate it into actionable strategic insights.

Benefits

Comp & perks

Medical, dental, vision
401(k) match
21 days PTO
10 days of Wellbeing leave
5 days of Xtra Leave
1 volunteer day
12 paid holidays
paid parental leave