Senior Media Strategy Manager

Xero

Senior Media Strategy Manager leading the development and execution of media strategies at Xero. Crafting digital marketing campaigns to drive engagement for small businesses.

Posted 5/13/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $153,000 - $192,000 per yearWebsite

About the role

Key responsibilities & impact

As a Senior Media Strategy Manager, you will lead the development and execution of our in-house media strategy practice.
You will focus on crafting mid and upper-funnel digital marketing campaigns that strengthen our brand presence and drive meaningful engagement.
By translating regional business objectives into effective media opportunities, you will ensure our marketing efforts deliver clear results and help small businesses thrive.
You will play a vital part in shaping how we communicate our value to customers globally.
Your work in digital media planning and optimisation will help maximise the return on investment across multiple markets, ensuring our brand remains a helpful and beautiful presence in the lives of our community.
You will sit within a collaborative environment, working closely with regional marketing teams to align media activities with local business goals.
The team connects cross-functionally with performance marketing, analytics, and finance to create a unified view of our marketing impact.
Together, you will manage external agency relationships to integrate offline and online channels into cohesive global strategies.

Requirements

What you’ll need

You bring deep media knowledge across major digital channels including paid social, CTV, and audio.
You have a background in a tech or SaaS organisation, ideally managing media for complex customer journeys.
You possess a thorough understanding of digital media planning, buying, and optimisation techniques.
You enjoy collaborating across diverse teams to execute complex media plans in various global markets.
You have experience implementing media tracking technologies and using analytics to drive decision-making.
You bring a strategic mindset to managing external agency relationships and performance reviews.

Benefits

Comp & perks

Comprehensive Benefits: Medical, dental, vision, 401(k) match, and 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave.

ATS Keywords

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Hard Skills & Tools

digital marketingmedia planningmedia buyingmedia optimisationpaid socialCTVaudioanalyticsmedia tracking technologiescustomer journey management

Soft Skills

collaborationstrategic mindsetcommunicationrelationship managementteamworkdecision-makingcreativityproblem-solvingleadershipadaptability